Summer is all about having fun under the sun, swimming at your neighborhood pool or at the beach, and flaunting that bikini that just goes so well with that sexy figure you've been working hard on for the past couple of months.
In the world of Speedo, the famous swimwear brand, swimwear is not just about style, but comfort and function as well.
This 2014, the brand introduces its Spring/Summer collection, which includes a comprehensive range of pieces that provide complete propositions for all types of swimmer—from those who swim for fitness, for health, for fun or for competition.
Sports and fitness enthusiasts, and blissfully married couple, Tessa Prieto-Valdes and Dennis Valdes headlined the collection's launch at the new Glorietta Activity Center on February 18.
Together, they marched on the runway with models and professional swimmers, who all wore the latest designs from Speedo.
SPEEDO SPRING/SUMMER 2014. The overall creative direction for the season is themed around evolution—going beyond expectation by reinforcing designs that focus on helping fitness swimmers to improve their technique.
Speedo Fit, a line of functional swimwear, is designed with themes of interactive technology, deconstructed graphics, and man-made technology.
The overall aesthetic has an understated look preferred by many who swim for fitness, yet still offers a sense of modernity and function.
The Speedo Fastskin Racing System provides the most comprehensive collection of swim caps, goggles, and suits to ensure all swimmers can build their ideal combination to suit their own preferences and performance needs.
A full complement of training swimwear offers a variety of attractive designs and prints.
The aesthetics of the competitive range help reflect the rush of adrenaline and highly charged movement with use of unexpected color and graphics, combining understated bases and vivid neons.
The Play and Fun range inspires beach lovers to ‘Get The Summer Feeling.’
With the collection’s mix of bright aztec, abstract, and floral prints—which come in one-piece suits, bandeau tops, tankinis, and swim dresses—your summer trip to the beach is sure to be a memorable and fashionable.
The Speedo Health and Wellbeing collection features a selection of new products and designs in the widely popular Speedo Sculpture range, featuring intelligent technologies and prints that visually shape and sculpt the body for a flattering look.
The children’s swimwear line, which includes the popular Learn To Swim Range generate a sense of ‘dress-up’ and make-believe with graphics and colors aiming to create a view of the world through child’s eyes.
Distorted scales, oversized trims, and graphics influenced by sketched illustrations and doodles help create the overall theme of escape and adventure, reflecting the pure enjoyment of swimming.
Finally, the iconic Speedo Watershorts collection draws on a combination of elements found in the other collections to provide an on-trend mix and match line.
The range offers everything from simple color blocks to layered graphics, and contrasting colors, each offering a choice for everybody striving to look good while having fun in or around the water.
The Speedo Spring/Summer collection is made up of a total of 44 colors, developed in close consultation with Speedo markets worldwide and in line with current global trends.
This season also sees a continued major focus on goggle technology, including the IQ Fit technology, developed using 3D head scanning data.