Globaltronics Inc. held a party called Digi10 at the Republiq Bar in Resorts World Manila, Pasay City, last March 28.
The event was a culmination of the company’s success story as an outdoor digital advertising business for the past decade.
The event also served as the company’s way of saying thank you to its loyal clients and supporters, which played a key role in the brand’s success in the business.
Globaltronics Inc. is a pioneer and leading provider of top quality electronic LED display systems, digital media signage and high energy saving LED/EDL lighting systems.
In this interview with PEP.ph (Philippine Entertainment Portal), William T. Guido, the company's president and chief executive officer, said innovation is the key to becoming a leading player in the digital advertising industry.
“We have been constantly innovating to sustain the growth of the company,” Guido stated.
Moreover, “We are quite happy and deeply gratified by the support of all our partners, of all the suppliers, our advertisers, corporate partners, media agency, advertising agency…
“All these 10 years they have been constantly supporting us and using our products and services.”
He stressed that the loyalty of their clients to their products and services has kept them on top of the game.
He affirmed, “Our belief, or key to success, is that all of them have been with us in all those years.”
GIVING BACK. Guido continued that the company is not all about business as it is also an advocacy.
He elaborated, “After all these years, it’s not all about revenue, I have a personal advocacy.
“It’s about creating value to all the stakeholders because I consider myself as a channel of blessings.
“That’s why it is my mission that whatever we have earned, we have to give back.
"I told our people that at least 20 percent of our income- generated revenue must be given out.”
He said that they have been a channel for their advocacy partners, such as the Habitat for Humanity, World Vision, Bureau of Internal Revenue, and even social health care.
He explained that the company's 12 advocacy partners are given free spots.
He related, “At least 20 percent of my spots, I give for free to all my advocacy partners, that’s why I’m blessed because the Lord had been giving us a lot of blessings.”
COMPETITION IS GOOD. Guido is also confident about the strength of the company to withstand competition.
In fact, he welcomes competition "because it keeps us up on our toes."
He added, “We like healthy competition because in this industry we cannot do it alone.
"We need more to come in, at least we can always have a trajectory growth.”
For the years come, Guido said that continuous expansion is the company's objective.
He said the company is fortunate to have the support of many suppliers from different countries.
According to Guido, “Once they want to promote and introduce their product and services or a particular hardware or software they come to us.”
Globaltronics is also sponsoring an expo for digital marketplace in the South East Asia.
Called One Digital ASEAN: Digital Asia Expo and Conference 2014, the event will take place from May 29 to May 31 at the SMX Convention Center, MOA Complex, Pasay City.
Guido said the expo will put on display the company's next big thing in digital marketing arena, the latest and top of the line.
“We will showcase all our innovative [products],” he assured.