Solaire Resort and Casino, the Philippines’ premier integrated resort, in partnership with Air Asia, unveils a breakthrough branding project in the Philippines.
Starting this July, its brightly colored logo will be wrapped on Air Asia’s popular Airbus A320.
Solaire, the first consumer brand in the country to embark on this logo-wrap campaign, aims to further promote tourism in the Philippines and in greater Asia.
Its dynamic collaboration with Air Asia also represents another step forward in the ongoing journey towards providing modern travel experiences to its customers using fresh new approach to their target market.
In one way or another, this will also facilitate more passenger and cargo traffic in both regional and domestic flights, and further enhance strong trade, cultural, and tourism ties within Asia.
Says Donato Almeda, board director of Solaire Resort and Casino, “This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a 'leadership statement,' which attests to Solaire's strong growth momentum in the industry.
"Yes we are again raising the bar; this time, we're taking it to the skies."
Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future, with broader partership arrangements.
The campaign will continue until 2016, and is bound to generate more hype and publicity as the partnership progresses.
Jasper Evangelista, vice president for brand and marketing said, “This aircraft branding project is a strategic branding initiative which would allow us to literally take our brand to greater heights.
"We have created amazing moments for our customers since the launch of Solaire last year, and now, we’re aiming to further connect with our local and foreign guests and travellers by reinforcing our brand presence in the country’s airports.
"Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
OTHER EFFORTS. Meanwhile,in line with Solaire’s “Create Your Moments" campaign, which reinforces the idea that it's the perfect place to create unforgettable memories, this fitting partnership with AirAsia harmoniously evokes the key thrusts of customer service, hospitality, and excitement in both industries.
The said marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.
AirAsia Zest Chair and Philippines AirAsia CEO Maan Hontiveros adds, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism.
"We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people view resort casinos in Manila.
Many have opted to extend their stay at the resort because they have simply grown to embrace the aspirational and stress-free lifestyle offered to them.
Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance, and luxury in the Philippines.
About Solaire Resort and Casino
Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.
Solaire’s Phase 1 features 500 luxurious rooms, suites and bay side villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park.
The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014. For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com