Trust Unilever Pureit for your kids’ drinking water

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Unilever Philippines has launched Pureit, an in-home water purifier that converts tap water and even untreated ground water into guaranteed clean and safe drinking water.


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Always on the go and physically active, kids nowadays tend to get dehydrated easily and often get their hands on anything they can drink to quench their thirst.

Those with a sweet tooth often reach for soft drinks, fruit juices, and other tasty beverages, but these are laden with excess sugar and calories that may pose health risks among young ones.

Ordinary water is still best—but how do you ensure that it is clean and safe?

Various studies have shown that tap water and those sourced from water refilling stations may not always be clean and germ-free as they claim to be.

And drinking contaminated water can lead to waterborne diseases such as diarrhea, e coli and cholera.

To address this concern, Unilever Philippines has launched Pureit, an in-home water purifier that converts tap water and even untreated ground water into guaranteed clean and safe drinking water.

Pureit meets the stringent safety standards of the US Environmental Protection Agency (EPA) without the need for electricity or running water and at a fraction of the cost of any other known purification methods.

Unilever technical experts across global research centers in the United Kingdom and India worked with technology partners, government bodies, and scientific and public health institutions for years to develop Pureit - an effective and affordable solution that provides access to safe, clean drinking water.

Today, Pureit helps protect more than 55 million lives, and is the world’s largest-selling in-home water purifier brand, creating a global footprint across 13 countries including India, Brazil, Mexico, China, Indonesia, Pakistan, Bangladesh, Sri-Lanka, Nigeria and Kenya.

“Central to Unilever’s mission to make sustainable living commonplace all over the world, we have developed Pureit to provide Filipino families with access to guaranteed clean and safe drinking water, as certified by both international and local health institutions like the Department of Health and the Philippine Public Health Association,” says Brian Duruin, Pureit brand manager.

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Unilever’s Pureit has been recognized by leading scientific and international institutions for its efficacy, consequently meeting the microbiological safety norms criteria of the EPA, the toughest regulatory body in the United States.

STATE-OF-THE-ART TECHNOLOGY. Pureit turns tap water and even untreated groundwater into a fountain of health through an advanced five-step purification process in which the water is first treated and disinfected to remove disease-causing bacteria and viruses, and then successively passes through multiple filters that remove dirt particles, metallic impurities, pesticides, chlorine, parasites and improve the unwanted taste and odor of water.

The end product is clear, fresh, and natural-tasting water that is free from harmful agents.

Pureit purifies approximately 1500 liters of water with its germ kill kit composed of microcharged membrane, germ kill processor and carbon polisher.

Pureit has an automatic indicator that tells when you when it is time to replace the germ kill kit. If this is not replaced, an advanced auto-shut off mechanism activates to automatically stop the flow of water, to ensure that your family only drinks clean and safe water.

Protect your children’s health and give them safe, clean drinking water with Pureit, now available at Abenson, SM Homeworld, Automatic Centre, Landmark, and True Value.

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