Rajo Laurel to venture into designing eyewear in 2015

IMAGE https://www.facebook.com/FourEyesPH

Four Eyes hopes to make eyewear shopping easier with its new online portal. It also hopes to transform "four-eyed nerds" to paragons of cool through its stylish and affordable frames. Rajo Laurel is brand ambassador.


“People should have more than one pair of glasses just like they have more than one pair of shoes.”

Pavan Challa, technopreneur and visionary behind galleon.ph, has set his sights on making foureyes.com.ph a household name. For Pavan, the goal is to make people want to own as many pairs of glasses, as they do shoes.

Why?

He replied: “Why not? What do people see first? The face... specifically, what frames the eyes."

Four Eyes is a start-up company Pavan began with fellow technopreneur Jiten Lalwani (whose family has been in the eyewear industry for 30 years).

Their Fall/Winter collection features designs anchored on the days of the week, highlighting any one of the following moods: vintage, preppy, weekend-y, freedom-loving, laid-back, or fashionable.



REVOLUTIONIZING EYEWEAR SHOPPING. Just like galleon.ph (which makes shopping for US-based products easier), Pavan hopes that his latest online venture will blaze trails as the first website to offer eyewear shopping.

At its recent launch in the country, Pavan explained how they plan to change the definition of “four eyes" from nerdy to cool.

He shared, “This came from our own experience and most everyone else who wears glasses went through the same problem. Most of us were called four-eyed and teased in school. People still call us dorky. Eyeglasses are an accessory, not a medical device. We wanna change that image so badly.”

It works this way: After choosing and ordering your frames online, there is a home try-on kit, wherein three frames are sent to you and you can test-drive them up to five days. You put a sticker on your chosen frame and send all three back, free of charge. The company will start on a brand new pair for you with custom-cut prescription lenses.


Another good thing: for every pair of glasses sold, another pair is donated to someone in need.

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BRAND AMBASSADOR. Rajo Laurel has also come on board as the brand's patron and ambassador.

Pavan said, “Rajo is a great brand patron because he loves wearing glasses. He not only wears them for functionality, he enjoys wearing them. He likes the style, he likes the way it makes him look more fashionable.”

Will there be a brand collaboration with Rajo Laurel?

Pavan smiled and said, “He is a designer and we have exciting plans in the future. It's time for the nerds to be heard.”

Rajo was present at the launch and we asked him how he came to be on board.

The designer grinned widely and said, “They just called me. And they asked me to be a brand ambassador... essentially I love the idea of a pair for a pair.

"I try to associate myself with companies with a very strong program to help the less fortunate and apart from that, if you look at the designs, they are really cool.”

He added that the frames suit and fit the face (whatever its shape). The website is easy to use, and has segmented products by color, style, frame, use/purpose, among other things.

“The interface of the website is so easy. I like the idea that it is very affordable, too.”

Rajo shared an interesting anecdote, “In the beginning of my childhood, I didn't really need glasses but I wanted to wear glasses. I thought it was cool, I really didn't think it was derogatory. I loved it. Maybe because it's fashion and I saw it as an accessory.”

We asked him how many pairs of glasses he owns. He said, “Now that Four Eyes has been in my life, 15. Before Four Eyes, one!”

Rajo urges people to try out the online shopping

“I am always excited when it's a new concept, when it's a brand new thing, it is exciting when you're helping people.”

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And one of his plans?

“I'm designing eyewear, that's in the works, that's part of my goals for 2015,” he confirmed.

What style is he going for?

“I'm really still defining my [style] but [with the] same aesthetic: luxurious, romantic, streamlined and cool,” he said.


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