“Today is a very important day,” Jericho Rosales told kids gathered at the Mandaluyong Elementary School on October 14, 2014. It was the kick-off of Global Handwashing Day.
Unilever, the parent company of Vaseline Men, a brand Jericho endorses, has partnered with UNICEF to become the founding partner of global handwashing.
Unilever VP for Corporate Affairs Chito Macapagal explained why they have asked celebrities like Jericho to help spread the importance of handwashing. “For several years, we tried our best to reach as many school children as possible. Somehow we could not reach our target, our goal."
THE POWER OF MEDIA. Things changed when the company partnered with the Knowledge Channel, which is watched by millions of school children.
Chito observed, “Media enabled us to reach millions.”
They decided to go a step further by giving their advocacy a face—Jericho Rosales's.
“We cannot do this overnight. With Jericho's help, handwashing must become a habit," Chito said.
During the program, Jericho asked the kids, “Taas kamay ang may clean, happy hands!”
Many hands shot up in the air. Jericho remarked, “Today we are gathered for a very important purpose. We are gathered to learn about proper handwashing.”
Chito said they hope to reach 300-400 schools this year, with the help of celebs like Jericho, and the Knowledge Channel.
HEALTHY HABITS AMONG KIDS. UNICEF Wash Officer Jon Villaseñor added that they have “established handwashing as the first line of defense for children.
"It's a way of reducing children's vulnerabilities... especially in times of disasters and emergencies. With good hygiene, they become less vulnerable to diseases.”
Villaseñor remarked that celebrities “provide a loud bang in terms of promoting handwashing. But more is required.
"Day in, day out, we work with local government units, NGO partners, the private sector, in pushing for clean water supply in schools, for handwashing, and for clean, functional toilets..."
He concluded: "Events like this reverberate around the country... children learn about proper handwashing, how it is beneficial to their health. They learn the benefits of being healthy, being cool, being clean, being presentable, being attractive.”
For his part, Jericho said, “We are very proud to be here.”
He added that the little boy tasked to demonstrate proper handwashing is “cute na cute, nag-Instagram na kami kanina pa for clean and happy hands."
NEW SHOW WITH MAJA SALVADOR. After the handwashing activity, PEP.ph (Philippine Entertainment Portal) asked Jericho about his new TV show.
He replied: “Nagsu-shoot kami at nag-iipon na ngayon.”
Tell us more about the project. Who else are in the show?
Jericho politely said: “Hindi ako na instruct na mag-release ng any info. All I can say is, tuloy yung show.
“In fact, nagsu-shoot kami ngayong week.
“I can't say anything, I can't give an official statement, so let's wait for the station to announce.”
He did reveal they are shooting with 70 percent of The Legal Wife team, with “Direk Dado Lumibao as leader ng gang namin ngayon.”
How different is the new project from The Legal Wife?
“Tungkol ito sa istorya ng magkapatid, pero dapat sing-ganda ng The Legal Wife, 'di ba?
“Makakaasa kayo na talagang ginagalingan namin yung show.
“Makikita na talagang ibang-iba yung character namin, na yung ipapakita namin, malayong-malayo sa Adrian or sa Nicole.”
Jericho continued, “Makikita yung relationship naming dalawa dito, it's a totally different story at sobrang saya kami ni Mads [Maja Salvador] na makatrabaho ulit ang The Legal Wife team.”
“So blessed to have this,” he said, adding that the new teleserye's title is Bridges, due to air in November.