Before the Christmas season ends, take the time to see the most festive places around the Metro.
One sight you can’t miss is Jack Daniel’s Holiday Barrel Tree! The barrel tree started in as a holiday tradition in Lynchburg, Tennessee, and which has spread to various countries over the past decades. This year, it finally arrived in Manila, and is touted as the first in Southeast Asia.
“The barrel tree started out in 2011. It was established to commemorate all the hardworking employees of Jack Daniel’s in Tennessee, and from then on it has expanded to other countries.
"We decided to adapt the same concept basically because we celebrate Christmas a lot and it’s a good festive event also for the brand to communicate our message towards our consumers—friendship and togetherness,” said Anthony Ramirez, Brown Forman Corporation’s Philippine Market Manager.
A ceremonial lighting was held at Eastwood’s Fuente Circle last December 16 where local band Up Dharma Down performed.
Even if you missed the lighting, The Jack Daniel’s Holiday Barrel Tree can still be seen in two venues in Manila, in Fuente Cirlce in Eastwood City and at The Fort Plaza in Bonifacio Global City. The barrel tree, made up of 82 barrels, is also made of authentic Jack Daniel’s barrels from Tennessee and stands 30 feet tall with seven barrel layers.
Aside from the festive holiday tree, Jack Daniel’s has a lot more in store for whiskey and big bike lovers, such as a Metro Manila to Baguio road trip in partnership with Harley Davidson come February 2015.
“As the brand continues to grow here in the Philippines, we’re going to continue growing our programs. There’s a tie-up project with Harley-Davidson,” said Mr. Gabriel Fajardo, Jack Daniel’s Philippine Brand Manager.