Nestea Beach kicked off their LaBoracay weekend celebration with a press conference held on Tuesday, March 24, at the Oz Bar atop Holiday Inn & Suites in Makati City.
This year’s #MyNesteaBeach will start on April 30 until May 3, 2015.
Brand ambassadors Gretchen Ho, David Guison, and Lissa Kahayon were present during the launch.
PBB All In big winner Daniel Matsunaga wasn't able to make it at the launch party but he will be joining his fellow ambassadors in Boracay.
In an interview with Consumer Marketing Manager Leanne Jacinto, she said the participants will be able to enjoy their vacation by experiencing summer the way they like it.
“This is our 18th Nestea Beach event so we know that people like different things,” Leanne told PEP.
“Which is why this year, we really gave consumers or the young people to create their own summer.
“This is why our hashtag this year is #MyNesteaBeach.”
Participants will also be able to enjoy a whole lot more activities aside from the volleyball matches.
Members of the press and selected bloggers got to experience a sample of what people can expect on this year’s #MyNesteaBeach—refreshing drinks, massage treatment, and a swimming pool volleyball game.
Leanne explained, “Kasi the thing is, actually, Nestea Beach initially started as purely focused volleyball.
“So it’s a very sports event that we hold in Boracay every year and then it transitioned to more lifestyle event.
“Kasi 'di ba, ang mga kabataan ngayon they really enjoy doing different things.
“So we wanted to be able to also adapt to the changing wants and needs of our consumers.”
All-access bands will be available for consumers to fully enjoy the four-day celebration.
The All-Access Band will be available at at www.nestea.com.ph starting April 6.
Leanne told PEP, “You can get this online and you’ll be able to have one-time access in our Refresh Lounges and for the first time, we’ll be having our Refresh Charging Stations, so that’s new.
“And then, you can either avail of a massage or Paraw sailing."
Leanne is also excited for the first-ever Nestea Beach Fantasy Volleyball Match featuring eight of the most popular volleyball players including Gretchen Ho, Rachel Anne Daquis, Michele Gumabao, Melissa Gohing, Cha Cruz, to name a few.
Leanne said, “This gives a chance for consumers to vote online who they want to play against each other.
“This will be the top players from UAAP.”
Former Ateneo Blue Eagle volleyball player Gretchen Ho is already excited for the exhibition game.
She told the press, “I’ve been going to the gym doing weights and trying to train for beach volleyball already para maghanda dun sa Nestea [Fantasy Volleyball Match].”
Aside from their match, Gretchen also looks forward to the upcoming intercollegiate beach volleyball competition where 20 teams all over the country will participate.
The athlete-host said, “The ones who will be participating in the actual games will be the college [students].
“Intercollegiate siya e so the top teams in UAAP, NCAA, and all over the country.”
Of course, there will still be a clean-up drive.
Leanne said, “Actually, the last is we have our Love The beach advocacy where you can actually show your love to Boracay by helping clean up the beach.
She added, “The youth kasi also like helping out the environment which is why we added the advocacy of cleaning up Boracay.
“Because, I mean, you know we all want to preserve the beauty of Boracay.”
Last but not the least, the four-day activity will culminate into a Plunge Party at Epic Beachfront on May 2 and 3, featuring international DJs Sander Van Doorn and Knife Party.
The All-Access Band holders will have one night access to the Nestea Plunge Party.