Some iconic brand logos feature a four-digit number that indicates the date when the business started.
In the case of TWG Tea, the 1837 prominently displayed in its gold and black logo does not actually represent the brand's origins in any way.
At the recent launch of TWG Tea's Iced Teabag collection, PEP.ph (Philippine Entertainment Portal) had the lowdown on what the cryptic numbers are all about as well as other significant trivia about the world's first haute couture tea.
1. If the TWG Tea Boutique is too fancy for your everyday taste, you can get the whole hand-picked leafy taste in the TWG Tea Iced Teabag.
Unlike other teabags that sometimes have a metal or glue taste, the TWG Tea Iced Teabags are individually handsewn and made of transparent silk.
2. This innovation of the way iced tea is presented comes in a vibrant and fresh color-blocking scheme.
During the launch, the models' outfits were inspired by the 15 flavors of the Iced Teabag collection.
The Iced Teabag varieties are: 1837 Black, Tea Party, Moroccan Mint, French Earl Grey, Pomme Prestige, Alfonso, Grand Jasmine, Pink Flamingo, 1837 Green, Eternal Summer, Caravan, Cocktail Hour, Darjeeling, Red Chai and Sweet France.
3. The signature 1837 Green feels like an explosion of fruits, flowers, and caramel in your mouth and goes really well with sweet desserts.
But what does 1837 really mean?
According to Senior Marketing Officer Kashmir Ong, "1837 is part of our brand logo for the reason that was when tea trading started.
''TWG Tea was only founded in 2005. 1837 is very significant given that the brand came from Singapore and that in 1837, the Singapore Chamber of Commerce was established and tea trading was officialized."
She also told PEP, "Not just a few people have thought that TWG was founded in 1837.
"Hence, the number 1837 is very significant to TWG Tea; hence, we incorporated it in our logo."
4. For the Filipino consumer who likes milk tea, Kashmir explained how it started., "They infused the tea, usually it's the black teas, like the Assam and the Darjeelings, that are being added with milk to chai because some find it a bit too strong, and with milk, it balances it."
5. For those who prefer flower teas, there's the French Earl Grey, which is a black tea infused with citrus fruits and French blue cornflowers.
For those who like their tea on the fruity side, there's the Pomme Prestige, a black tea infused with fragrant apples.
6. There's that kind of tea that even pregnant women can drink.
Eternal Summer and Red Chai are the two variants that use red teas.
As Kashmir elucidated, "Red teas come from a plant called rooibos, a tea bush, not a normal tea plant. Rooibos is only grown in South Africa.
“Red teas are the official drink of South Africans, they drink red teas just like water.
Even kids or pregnant kids can drink red tea, because it does not contain any tein, as tein is the equivalent of caffeine in coffee."
For both red teas, one can drink it even without the sweetener, and especially for Eternal Summer as it has the natural sweetness of the red tea bush infused with the berries, sweet summer rose blossoms, and ripe Tuscan peaches.
7. One Iced Teabag makes one liter of iced tea. You can add a sweetener or a simple sugar or drink it as is.
Kashmir said, "If you try it hot, or as iced tea without any sweetener, it's still very good, it all depends on preference."
8. The Iced Teabags come in these carefully crafted keepsake gift boxes with gold lettering, and each box contains seven iced teabags.
Want to have a more delicately infused iced tea? Steep one teabag in one liter of water and leave it for 12 hours in the refrigerator.