Anne Curtis is the first Filipino celebrity featured in a mobile game application.
The maker of smartphone games and stickers, Xurpass Inc., collaborated with celebrities like Anne, Isabelle Daza, Kim Atienza, and Erwan Heussaff to create Xeleb Inc., which will create mobile games focused on celebrities.
And the first celebrity to be featured is It's Showtime host Anne, whose game will be called Anne Galing.
“Sobrang excited ako kasi first siya sa atin na mayroon na tayong celebrity game.
“So, nakakatuwa na mayroon na tayo rito. It's a start and lahat 'yon ay gawa ng Pinoy,” said Anne in an interview after the launch of the game last July 14.
Anne Galing is a match-three game designed by Anne herself, which allows players to shop for digital clothes, build a wardrobe, and personalize Anne's in-game outfits.
She further described, “Pumupunta kami sa office para ma-check kung ano ang hitsura ng mga damit, ako ba o kamukha ko ba?
“Kasi siyempre, in the age of social media, kailangan talaga kamukha ko. Kung hindi, 'yong mga comments doon, 'Hindi mo naman kamukha.'
“Dito, we made sure na that it will suit my fashion statements.”
Anne Galing is now available on Google Play.
KIM KARDASHIAN? Because of this celebrity-inspired mobile game, it's unavoidable for Anne to be compared to Hollywood personality Kim Kardashian, who also have her own mobile game app.
“'Yon ang thing. Kami, we were inspired by Kim Kardashian,” Anne commented.
“But the thing is, when you look at it, hindi naman siya same ng kay Kim Kardashian kasi 'yong sa amin is a match-3 game.
“Alam naman nating lahat, kapag nasa traffic, 'yon ang nilalaro ninyo, ang mga match-3.
“So for my first game, sabi ko sige match-3 kasi 'yon din ang una kong nilaro when I got an application sa phone ko.
“'Yong iba dito, puwede mo akong bihisan at saka kinakausap kita habang naglalaro ka. Mayroon pa ngang 'Anne galing,' 'Malapit na,' and 'Hello, madlang people,' at saka may mga animation pa.”
Soon, Xeleb will also launch games that features Isabelle, which will be about travel; Erwan, which will be about cooking; and Kim, which will focus on trivias.