Richard Gutierrez, Sarah Lahbati, and son Zion came in full force to Bench's recent Love Local book launch.
The young cutie joined his parents in their pictorial for the brand.
Sarah said it was quite an experience seeing Zion, whose big smile was captured in Love Local, having fun and enjoying the moment during their photo shoot for the book.
Richard chimed in, "Luckily, he was in a good mood. It took a short time, he smiled and laughed."
Sarah then related her cuddly two-year-old boy now goes to play school.
"Nag-e-enjoy siya. He loves it because he gets to play with kids his age and he's learning.
"But at the same time parang playing, so he's having fun."
The couple also proudly revealed that Zion is fluent in both Filipino and English.
Segueing to the project, Sarah said, "It's always a pleasure and it's always so much fun working for Bench.
"It doesn't feel like work, and I am very blessed to be part of this very successful family."
The campaign, Richard said, is close to his heart because he believes it resonates with Pinoy pride.
"Being the pioneer in the local retail industry and a trendsetter for Philippine fashion, it's just a big reminder to always support local pa rin.
''It's a global movement now.
"If you go to different parts of the world, they always say support local, and Bench is pioneering a great move now—a big reminder for all Filipinos to just support local, especially now that all the foreign brands are coming in."
In the book, the actor underlined that one way to show you love local is by taking care of the country's environmental resources.
"There's so much potential in our country in terms of natural resources. We have so much biodiversity.
''Environmental awareness just needs a little boost, especially for people who live in the concrete jungle."
The former StarStruck winner threw in it is also important to love your own style.
"It's about who you are, your faith, your passion.
"You just have to do what you love and what you believe in and own it even if it's not trendy right now."
HAPPY WHERE SHE IS
Now a Kapamilya artist, Sarah talked about being "very happy" where she is now.
She enjoys appearing on ASAP XX every Sunday.
"I'm very much happy about that.
''I'm enjoying, I love performing. It's always been a dream of mine to dance and sing and act.
"Nagagawa ko siya ngayon with different people.
''It's a different world, but everything's been very positive so far, so I'm very happy."