Celebrities are known trendsetters. They start a fad, influence opinions and tastes, turn a craze into mania. Everyone gets on their bus.
But in this age of social media, they don't just dictate the uso. They sometimes become the uso and even nakikiuso.
Year 2015 in the local scene saw the rise of bold fashion statements and all sorts of #goals as well as the revival of some classics, including those that were once baduy.
It was also ablaze with bombshells and phenomena.
There were words and phrases that became favorite expressions and spoofy videos that bred Internet sensations and superstars.
PEP.ph (Philippine Entertainment Portal) rounds up 15 of these trends that became patok na patok in showbiz.
15. Round shades
Yup, anything but square frames were all the rage last year because they instantly added playfulness to any look.
In photo: Jennylyn Mercado and Georgina Wilson.
@mercadojenny and @ilovegeorgina on Instagram
14. Biker guys
Whether traffic made them do it, as Jericho Rosales had done, or simply an adrenaline rush, as Sam Milby put it, more male celebs were riding the motorcycles last year.
@dongdantes, @jerichorosales, @drewarellano on Instagram
13. Prints, stripes, and checkered togs galore!
What used to be a no-no in stylish dressing became "a bold statement, fashion-forward, defying convention" in 2015.
Vice Ganda, Coleen Garcia, Kim Jones and Whong Navarro were among the celebs who went around in floral printed and striped ensembles, and they pulled it off, fashionably so.
@praybeytbenjamin, @coleengarcia, @kimcamjones, @vhongx44 on Instagram
And prints on shoes and bags had become so cool.
That's Megan Young's foot, and in the other photo, Heart Evangelista stylishly mixing it up.
@meganbata and @iamhearte on Instagram
There was something about the way James Reid delivered it as Clark in his television series with Nadine Lustre, On The Wings Of Love.
He effortlessly "achieved" being so cool and charming and cute.
Hence, the word became a favorite expression, along with "Push," "Ikaw na," and "Juskolord."
The phrase actually became a popular "hugot" in 2014.
Its impact, however, was felt this year because of Dan Villegas's film, starring Jennylyn Mercado and Jericho Rosales. Walang Forever was hailed Best Picture in the recently concluded Metro Manila Film Festival 2015.
COMELEC also used it as a catchphrase during the last day of voter registration.
Even Vice President Jejomar Binay's camp used it on Twitter in retort to the statement of Edwin Lacierda, presidential spokesperson of President Benigno S. Aquino III.
Ironically, though, it was popularized by Vice Ganda whose Beauty and the Bestie was also an MMFF entry.
Remember his line, "Walang forever sa taong bitter?"
10. NaeNae Dance
Kamilya stars caught the NaeNae fever when ASAP 2015 went to London last October.
Julia Barretto summed up their fun on Instagram:
@StarMagicPhils and @juliabarretto on Instagram
Maja Salvador's #WatchMeWhip video with Rayver Cruz also went viral.
9. "Twerk It Like Miley" videos
Three stars became a hot topic on the Net after their "twerk" videos went viral.
Miguel Tanfelix's version now has 203K likes and 87K comments on his Instagram account.
Ella Cruz's dance cover now has 9.M views and more than 2K comments on YouTube.
8. The comeback of 1990's fashion
Flannels for Liza Soberano and Maxene Magalona, shown in photo with boyfriend Robby Mananquil.
@lizasoberano and @maxenemagalona on Instagram
Backpacking Liz Uy and Nadine Lustre.
@lizzzuy and @nadzlustre on Instagram
Bea Alonzo and Julia Barretto in ripped jeans.
@beaalonzo and @juliabarretto on Instagram
Cropped tops for Janine Gutierrez and Andrea Torres.
@janinegutierrez and @andreaetorres on Instagram
Nadine Lustre and Rhian Ramos in sky-high wedges.
@nadzlustre and @whianwamos on Instagram
7. Valentino Rockstud shoes
Since 2014, the brand has earned a following among celebrities.
Kathryn Bernardo, Erich Gonzales, Ara Mina, Gretchen Barretto, and Dra. Vicki Belo have more than two pairs!
6. Pastillas Girl
Angelica Yap related her love woes in a very creative and viral way by making a parallel between coping with a heartbreak and the making of a pastillas.
Dito nag simula ang lahat.. Sa Pastillas.. Salamat! hahaPosted by Pastillas Girl on Tuesday, September 8, 2015
Her video caught the attention of It's Showtime!, resulting in a segment dedicated to the search for her Mr. Pastillas.
She was pitted against Eat Bulaga!'s Yaya Dub.
6. (Tie) Maria Sofia Love's Pak! Pak! Pak! Tuloy ang laban, mowdeling...
After the video of this London-based transwoman went viral last July, one of the first celebs to impersonate her was Heart Evangelista.
Some stars went baliw na baliw with the Pabebe Warriors video of pre-teens Janet Ricabo and Michelle Alfonso.
Among the celebs who spoofed their video were Kim Chiu and Alex Gonzaga, Solenn Heussaff and Iya Villania, Yaya Dub and Lola Nidora.