Now on its 19th year, NESTEA Love the Beach takes the lead in preserving Boracay’s shores through responsible tourism and various activities that will keep the island clean.
To make the advocacy bigger and more sustainable this year, NESTEA is partnering up with Boracay Foundation Inc. (BFI), a non-profit organization composed of over 150 members representing Boracay’s leading establishments, residents, and expatriates, which aims to bolster the island’s environmental, business, and social needs.
Together with brand ambassadors Jessy Mendiola, Tom Taus, Joyce Pring, Sam YG and Arisse De Santos, NESTEA is enjoining everyone to take part in coral rescue and replanting plus shore and underwater cleanups.
"With the NESTEA Love the Beach campaign, NESTEA aims to encourage everyone to chillax responsibly—that is, to instill that sense of accountability and stewardship that is required of partygoers, tourists, locals, and consumers alike to keep Boracay one of the most beautiful and loved beaches in the world, while still setting the bar for fun, refreshing, and relaxing experiences," says Sherilla Bayona, business executive manager for the beverages business unit.
Everyone is given a chance to have fun with NESTEA ambassadors while giving back to the beach by signing up for the NESTEA Love the Beach squad of their choice assigned on each day of the three-part shore cleanup sessions.
Interested volunteers can log on to www.nestealovethebeach.com.ph, powered by PLDT ALPHA Enterprise & SMART, to register and get more information.
Also part of the campaign is selling NESTEA pitcher and merchandise.
A portion of the proceeds will be donated to the Boracay Foundation Inc.
The goal is to gather funds for a beach cleaning machine that will help keep Boracay clean not only during summer but all year round.
Apart from the great cause, here are three things you can look forward to enjoy the NESTEA Love the Beach experience:
Chill with new Kiwi Lemon. To keep you refresh, NESTEA launches its newest variant and ultimate summer drink, the Kiwi Lemon Blend.
It’s made from real tea leaves and light at only 19 calories, the perfect thirst-quencher for a refreshing and relaxing summer.
Leanne Jacinto, AVP Consumer Marketing for NESTEA, says, “NESTEA is a brand that draws inspiration from the energy & youth of our consumers and wants to be at the forefront of always providing innovative, healthy and relaxing beverages.
”True to its mission of being a delicious and relaxing drink that is light on the belly, NESTEA presents its brand new Kiwi Lemon variant that is the perfect company at the beach this summer.”
Beach Volleyball Tournament. On April 26, NESTEA will open the week-long summer event with a two-day volleyball clinic for the local youths in Boracay.
NESTEA Love the Beach, in partnership with Mikasa, the official volleyball of the 19th NESTEA Beach Volleyball Tournament, also promises an exciting time for volleyball fans and players alike with the return of its iconic intercollegiate beach volleyball competition on April 28.
The country’s biggest volleyball belles Abigail Marano, Ella De Jesus, Melissa Gohing, Jovelyn Gonzaga, Rachel Anne Daquis, Michelle Gumabao, Cha Cruz, and Sheila Pineda will also be facing each other in the ultimate beach volleyball showdown in the 2nd NESTEA Fantasy Volleyball Match on April 29 and 30.
Summer Party Plunge. Of course, the event wouldn’t be complete with the most anticipated LaBoracay parties.
Together with ZoukOut, Nestea will bring international DJ Kaskade, electronic duo DVBBS, and the country’s hottest DJs to this year’s epic beach party on April 30 and May 1.
You may get your tickets at SM TICKETS, Valkyrie, and The Palace Pool Club.