Among the ”social media influencers" who have found a place in the public consciousness is Mocha Uson.
To date, her followers number 4,657,809 fans on Facebook, 103,000 on Twitter, and 121,000 on Instagram.
She is a sexy starlet turned ambassador of the Metro Manila Film Festival, and now a board member of the Movie and Television Review and Classification Board (MTRCB).
All that for committing herself to support Rodrigo Détente from the time he announced his candidacy and continuing to the present as he fulfills his six-year term as President.
When she was named the Metro Manila Film Festival ambassador, she said in an interview last December, "Ang gagawin ko naman dito ay paiingayin ko po sa social media at hihikayatin ko yung mga kababayan natin na suportahan po yung pagbabago dito sa MMFF."
And after her appointment as a board member of MTRCB, she assured her ka-DDS (Duterte Die-hard Supporters) through Facebook, "I promise to help bring change to MTRCB.”
She stressed, ”At sa mga bumabatikos na kesyo magiging malaswa na daw ang MTRCB dahil sa pagiging open-minded ko eh hindi po kayo updated.
"Matagal na po yang mga video o picture na inuupload ng mga haters.
"Asahan niyo po, my first mission is to NOT ALLOW SOFT PORN sa TV during primetime."
A Medical Technology graduate from the University of Santos Tomas, Mocha was in her second year in a medical school when she decided to join the entertainment scene more than ten years ago.
As an artist, her passion has always been music.
In her interview for the January 2017 issue of YES! magazine, she recounted her shift from being part of a "band that played for a Christian congregation" to becoming the vocalist of the rock band Mocha With Spin Art before going solo and eventually forming her own group, the Mocha Girls.
MAKABAYAN. And she's evolving again, adding columnist, radio broadcaster, blogger who's "not a journalist," and an "advocate" to her roles in life.
The new Mocha however did not sit well with a number of people.
Along with the growth of her following on social media was also a surge in the number of her bashers.
In an exclusive interview with PEP.ph (Philippine Entertainemnt Portal) during YES! magazine's shoot, she revealed some of meanest insults.
"'Mas malaki ang s*so mo kaysa sa utak mo,’ sabi sa 'kin.
"Tignin nila sa 'kin, 'Pwe, wala kang utak.' ‘Magpaseksi ka na lang, maghubad ka na lang.'"
She shrugged it all off, "It doesn't make a difference, ano man ang itsura mo...you cannot please everyone.
"Kaya sa akin, nakatulong o hindi [being sexy], depende kung sino nakatingin.
"Maraming magagalit kasi nga basura ako, hindi ba, sabi ng isang elitista."
In her Philippine Star column on November 15, 2016, Mocha defined an elitist as someone believing themselves to be superior than others.
According to her, they are not necessarily privileged people, but they belittle those who have less.
She claimed these elitists ridicule her and the Duterte Die-hards as Dutertards.
Does she still have time for gigs, she said yes but "mas wholesome na."
From short shorts and skirts or "puro hubad" outfits, she started collecting jackets plus rubber shoes.
Has she thought of her new personal branding?
Mocha replied, "Masasabi ko lang, wala akong titulo."
Does she embody what a modern Filipina is?
"Kapag sinasabi mong modern Filipina ako, maraming magagalit dahil mas mataas ang tingin nila sa sarili nila.
"You can call me whatever you want."
As an afterthought, Mocha said, "Ang matatawag ko lang sa sarili ko, makabayan na Filipina."