Kris Bernal's second product for her make-up brand, SHE Cosmetics, is called Crystal Skin Cushion.
This four-in-one compact functions as a cushion foundation, a cream highlighter, a cream contour, and a lip and cheek tint.
The 30-year-old Kapuso actress proudly showed her new product to PEP.ph (Philippine Entertainment Portal) and other members of the press after the opening of House of Gogi's new branch in Banawe, Quezon City, on February 13, Thursday.
During the interview, Kris said her fiancé, Perry Choi, was instrumental in sealing the deal with South Korean cosmetics brand Nuni Busher.
She recalled, "Nag-start iyong deal ko sa kanila last year. Nakipag-meet ako sa kanila, bale, friend siya ni Perry, iyong parang partners ng Nuni Busher."
KRIS BERNAL'S CRYSTAL SKIN CUSHION
Kris said it took her a year to complete everything for her latest make-up product.
She said, "Ginawa ko talaga siya from scratch. Sabi ko nga, it's your first time to see something like this na, in one compact, nandun na lahat.
"And kung nandun na lahat, this one is made in Korea.
"So the cushion, alam naman natin na very famous ang Korea for producing cushions, and iyong quality naman ng K-Beauty. So talagang masasabi ko na pinaghirapan ko ito, and it's really quality."
The challenge about this product is finding the right formula and shades for the fair and morena skin tones.
Kris told the press, "Dito nahirapan ako kasi hirap na hirap ako maghanap ng kulay.
"Hindi ko alam kung anong kulay iyong babagay sa fair at saka sa morena.
"So itong mga creams na ito—highlighter, contour, and lip and cheek tint—I made sure na bagay siya sa morena at natural skin tone."
She also said, "Imagine, itong formula na ito, ang daming pinagdaanan niyan.
"Like everytime nagpapadala sa akin si Nuni Busher ng samples, iyong range ng rose or ng rose pink, ang laki-laki, kailangan kong pumili dun ng isa out of like 50 to 100 shades of rose pink.
"So every shade parang ang daming color combinations. Hirap na hirap talaga ako."
Kris eventually chose two wearable shades: natural beige and warm beige.
One of Kris's favorite features of the product is the long-lasting rubycell sponge, which creates a smooth, even, and air-brushed finish.
She told PEP.ph, "Meron siyang sponge, highest quality siya ng rubycell puff... As in, hindi siya madaling masira or mapunit.
"At saka sobrang lambot niya. Hindi katulad nung ibang sponge na, di ba, konting ganun [squeeze] mo lang, [wala na]. Ito bumabalik agad sa form niya kahit ilang washes."
Kris said using her cushion foundation gives the skin a glass-like finish, which she calls "crystal skin."
The Kapuso actress elaborated, "Para siyang glass skin, but then, I want to make a new trend, e, kasi iyong glass skin, ang tagal na niyang naging trend when it comes to beauty and finish.
"Sabi ko, I want to make something or create something new naman for 2020, so 'Crystal Skin' naman iyong naisip ko."
Kris said it is different from the existing glass skin trend, which has a "dewy and luminous" finish.
More importantly, Kris made sure the product is affordable at PHP1,449.
"Gastos ko kasi lahat, so lahat ng perang lumalabas sa SHE, hard-earned money ko talaga... Gusto ko ma-afford ng mga tao, ng mga girls iyong quality products, e."
KRIS BERNAL'S LIP KITS
Meanwhile, Kris has also decided to discontinue her liquid lipstick products.
She explained, "Iyong lipsticks ko, hindi na ako magre-reproduce kasi ang mahal magpagawa ng product.
"Like ito, ang mahal na ng paggawa ko dito, if I reproduce my lipsticks, another set of money na kailangan kong ilabas.
"Hindi kaya ng budget ko, sa totoo lang. So one product at a time.
"At saka para din maka-focus ako sa formula at sa isang product since ako lang din ang nagwo-work sa lahat, like marketing, operations."
According to Kris, her initial investment for her lipstick line started at three million pesos.
She told PEP.ph, "Products pa lang, nasa 3M. Wala pang manpower. Mga ganun ang estimate."
But the actress-entrepreneur said her fans can expect more innovative make-up products from her in the coming years.
She said, "For now, ito na muna and pag naubos na ulit, mag-iisip naman ako ng bago. Parang ganun, gusto ko, ganun lang."