Miss Universe Philippines 2022 Celeste Cortesi steps confidently and goes all-in on her entrepreneur era with the launch of a new shade, Cherry Red, as part of her Asul hydrating lip peptide line.
"I want to always give 100% in everything that I do," Celeste shared.
Read: Celeste Cortesi donates PHP10 million to quake victims
Though Asul debuted only in October last year, the beauty brand is already expanding with this bold addition.
The Asul lip peptide promises to hydrate, plump, and protect.
It features SPF15 to protect against UVB damage, shea butter to nourish and repair dry lips, and menthol to boost circulation for an instant plump.
Jojoba oil softens and moisturizes without the sticky feel, while sunflower oil strengthens the lips’ natural barrier.
Peptides support collagen production for a fuller, firmer look.
Why Cherry Red?
"Red is really one of the most beautiful colors. It’s so bold—it stands out," Celeste stated during the "Cherry On Top: Your Holiday Glow Story" launch at the Rockwell Center in Makati City on November 27, 2025.
"I also like the scent. Kinda makes me feel like fruity and cozy,” she continued.
"Reminds me of home, a lot like in Italy. I wanted to combine those things. I thought a lot of Christmas, of course."
The GMA Sparkle artist added, "I feel like this kind of shade suits every skin tone."
While red is a shade you can wear all year round, Celeste and her team designed this shade specifically for the holidays.
"We added a lot of glow and shimmer to remind you of Christmas. I’m wearing it right now—it’s perfect for a Christmas dinner or for New Year," she said.
Ineed, red is timeless—always in style.
And Celeste highlights that this beauty must-have won’t break the bank.
The beauty queen said, "I’ve always wanted to create something premium, yet affordable."
Asul’s Hydrating Lip Plumper retails for PHP379, Tinted Lip Peptide at PHP479, and the Limited Edition Scented Lip Peptide at PHP549.
Other shades include Pink Guava, Berry Babe, and Toasted Coconut.
CELESTE CORTESI ON BLESSINGS AND LESSONS
Celeste expressed heartfelt gratitude to everyone supporting her journey from pageantry to her brand—her “first baby.”
Asked about the biggest lesson she learned in 2025, Celeste summed it up in two words: “A lot.”
Read: Celeste Cortesi launches lip-care brand Azul with lip plumper
She expounded, "2025 was full of challenges—relationships, work, you name it. There were moments I felt really down, but I also learned that, in life, it cannot always rain.
"There’s always a positive side, a place where you’re meant to be.
"I’m the kind of person who gets completely absorbed when I’m stressed, but this year taught me to let go, trust the process, and know that everything will be fine eventually. And now, we’re here."
READ MORE:
- Celeste Cortesi confirms new relationship
- Celeste Cortesi "done" with pageants: "Miss Universe is a destiny."
- Celeste Cortesi on bashing after failed Miss Universe 2022 bid: "In my heart, I knew that I have done my best."
- Celeste Cortesi "first time to get into acting" in Walang Matigas na Pulis season 2