It seems like the Maine effect on consumers has not dwindled.
Remember when Maine Mendoza was spotted wearing MAC's Ruby Woo lipstick, which, subsequently, got sold-out in 14 branches last October?
Well, Yaya Dub, her famous character in kalye serye, did it again!
On March 16, the collection featuring three scents--Maine Girl, Maine Forever, and Maine Love--were sold-out at Bench TriNoma in just 15 minutes!
On Facebook, the brand mentioned that its store "opened at 10:00 am, and by 10:15 am, all #MaineForBenchScents were sold out...
"...It's really Maine's world and we all just live in it.”