Hundreds of fans flocked to the store launch of VICE Cosmetics, Vice Ganda's eponymous makeup line, last Saturday afternoon, October 7, at the Trinoma mall in Quezon City.
The 41-year-old It's Showtime host met and greeted fans who lined up for hours to get their hands on his Phenomenal lips kits.
In an interview with PEP.ph (Philippine Entertainment Portal) and other members of the press, Vice Ganda was clearly excited about his makeup line, especially because it became a hot item soon after its launch.
Vice Ganda told the press, "Sabi ko gusto ko mag-launch this year na, hora-horada kasi pag hindi ko nagawa ngayon baka yung excitement ko mawala.
"Gusto ko ngayon na, I wanna seize the moment na gawin ngayon 'to at ma-achieve. Sa pagbilis ng panahon, nag-launch kami at yung mga tao, ang init ng pagtanggap nila."
At the launch, Vice Ganda wore his favorite shade Showtime from his Phenomenal Lip Kit.
In an October 2 interview with Summit Media, Vice Ganda shared how he named his lipstick shades.
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Vice Ganda narrated, "Yung Showtime, ang tingkad niya, 'di ba? Makikita mo yung shade ng red, makikita mo yung shade na dark.
"Kasi ganun yung It's Showtime... my experiences in It's Showtime, pareho siyang masaya at malungkot.
"Kasi yung It's Showtime, it's an ordinary life, 'yung tatawa ka na lang, 'tapos bigla kang iiyak.
"Bigla kang malulungkot. Mapula siya pero may darkness. Ganun yung pangkaraniwang buhay, e.
"May sobrang saya at may sobrang madilim na part."
It's Showtime is currently celebrating its eighth anniversary.
The crowd's favorite is a peachy nude shade called Hayabayabayu.
According to Vice Ganda, it's his way of saying "I love you."
He explained, "Yun yung term of endearment ng pagsasabi ng 'I Love You' na sobrang nagpapa-cute ka.
"Na parang hindi ka nahihiya... kasi, 'di ba, 'pag meron kang isang term na hindi mo masabi kasi nahihiya ka.
"Pero yung Hayabayabayu, alam mong ang jologs... pero hindi ka mahihiya kasi may love doon, e."
VICE VS. REGINE? Meanwhile, the TV host-comedian is set to introduce VICE Cosmetics to a bigger public at a grand launch on October 22, at the Araneta Coliseum in Quezon City.
He said, "Yung launch namin... ng product line namin, ayaw namin ng parang normal lang.
"We want the event to be unkabogable, we want the event to be phenomenal.
"So it's gonna be a concert-slash-product launch."
His beauty rally-slash-concert, however, will happen at the same time as the R3.0 concert of Regine Velasquez at the SM Mall of Asia Arena in Pasay City.
Vice Ganda addressed this, saying they're not in competition with each other, "Kay Ate kasi 21 and 22, yung sa akin kasi 22, kaya sabi ko...
"Kausap ko si Regine kanina lang, bago ako umakyat dito, sabi ko tatapusin ko nang maaga yung concert, 'tapos tatakbuhin kita.".
The comedian also said that his concert/beauty event will be different from the Asia's Songbird's concert.
As he told the press, "Magkaiba naman yung sa amin, yung sa kanya kasi pure musical. Ito, musical rin, pero fun at saka product launch."
Even when Vice Ganda had left the building, beauty addicts stayed to buy his lip products, with prizes ranging from PHP195 to PHP295. The whole collection is also available for PHP3,800.