The hair products available in the market have tremendously increased.
Decades ago, our lola swore by gugo shampoo, which was effective in thickening the hair.
Its drawback: Mahirap suklayin ang buhok.
So when the conditioner found its way to the Philippines, our moms and titas readily embraced it.
These days, however, brands have various items for our hair's specifics needs. There's something for the straight hair, black hair, color-treated hair, damaged hair, scalp and dandruff, and so on.
And these past few years, hair oils, serums, and masks have also taken center stage.
But do we really need them? Or they're just dagdag gastos?
At the recent launch of Naturals by Watsons in Century Plaza Mall, Stephanie Zubiri-Crespi answered with a resounding yes.
She told PEP.ph (Philippine Entertainment Portal), "There's more pollution, the sun is more damaging, so we need to give our hair and skin some extra TLC [tender loving care].
"Sometimes pa the products that we use have harmful effects in the long run because of the synthetic ingredients, so we also need to go for the natural."
If you believe in the efficacy of coconut oil, then you'll find a friend in this Argan Hair Oil, which gets its ingredients from Morocco.
A few drops of this liquid gold can do your hair a lot of wonders.
It fights both dandruff and dry scalp, thanks to its generous amounts of vitamin E and antioxidants; treats split ends and prevents frizz; protects hair from swimming and the heat of the sun, blow dryers, and flat irons.
Studies have also proven that it is "as good as the drug minoxidil," which promotes hair growth, without the potentially harmful side effects.
Other ingredients: Avocado and wheat germ oils
But if you're after conditioning each strand to make your hair look smoother and shinier, use a serum.
Lightweight and non-greasy, Olive Hair Serum strengthens, moisturizes, adds volume, treats split ends, and prevents dandruff.
Other ingredients: Natural grape seed oil and Vitamin E
The mask, which is usually used once a week, is said to be the improved version of a conditioner.
Marula Hair Mask has certified organic Marula Oil that contains approximately 75 percent Oleic Acid, an essential fatty acid with high levels of antioxidants that nourishe and hydrate dry and damaged hair.
After shampoo, massage it through damp hair. Leave on for five to ten minutes. Then, rinse thoroughly with warm water.
These three products, which use natural ingredients, are affordable (all below 300 pesos), and can be found at Watsons and the SM Store Beauty Section.
If you are an SM Advantage Card member, you can get 25% off on your favorite Naturals by Watsons products starting today, October 26, until November 22, 2017.