Over the past decade, more and more men have been open to having cosmetic procedures done, whether they may be surgical or non-invasive treatments.
The '90s has brought us the term "metrosexual," a portmanteau of the words "metropolitan" and "sexual," which according to the Merriam-Webster dictionary means, "a really urban heterosexual male given to enhancing his personal appearance by fastidious grooming, beauty treatments, and fashionable clothes."
According to a study by The American Society for Aesthetic Plastic Surgery, men have undergone more than 1.22 million procedures in 2016.
In the Philippines, it has become less taboo for men to admit they had hair transplant or have their facials regularly.
Franco Laurel, for example, makes an extra effort to look his best.
PEP.ph (Philippine Enterttainment Portal) caught up with Franco during the 12th anniversary of The Zen Institute last October 25, at the Sofitel Philippine Plaza in Pasay City.
The theater actor said he finds no reason why guys should be refrained from availing of cosmetic procedures.
He told PEP, "I think I find it even more appealing for both men and women to take care of themselves.
"So I don't see any reason why a man or even a woman should not have treatments done.
"For me, as long as it keeps you young-looking and healthy, I don't see anything wrong with it."
He added, "I'm actually proponent for people who would like to go and have themselves treated, make themselves feel and look younger.
"You know, we only have one life to live, so you have to live it to the fullest, and if you wanna keep yourself looking young, then go ahead."
Franco admitted that for nine years, he has been receiving cosmetic treatments to help prevent wrinkles.
"The usual treatments I do are the [Platelet-rich plasma], it's like fillers.
"And then the thread lifts and Botox. I admit, I do get Botox.
"I love the IV drip, that's for weight loss management, and anti-aging, and vitamin drips."
Franco, however, noted that these treatments are only one aspect of his routine.
Living a healthy lifestyle, working out regularly, and eating healthy are also important.
He elaborated, "I work out. I swim at least three times a week. I swim two kilometers in less than an hour, that's how I keep myself fit."
The singer added that he has sacrificed a lot when it comes to his diet.
"I also watch what I eat. I don't eat beef, pork, and lamb. I just stick to my veggies, chicken, and fish.
"And clean living lang. I don't drink, I don't smoke. I haven't had a tinge of alcohol in 11 years."
Franco finished, "It's not hard, it's a choice I made, I just love to drink my water and lemonade, and I'm happy with it."