Aside from K-Pop and K dramas, another thing that the Koreans have brought us is K-Beauty.
The Korean 10-step skin-care routine has taken center stage in the beauty world in the past few years, giving those who have tried it a celeb-like dewy glow.
However, Korean host Sam Oh doesn't have that much time and patience to sit down and apply a lot of products on her face.
"I love Korean skin care, but ten steps is a bit much for me," she told PEP.ph (Philippine Entertainment Portal) in an interview.
"Imagine, maybe like 30 to 40 minutes just kind of putting on ten kinds of different products.
"But hey, if you're into that and you can do this every day, then more power to you."
PEP.ph caught up with Sam at the store opening of Marie France and Facial Care Center in Greenhills last November 10.
The 37-year-old events host said her usual skin care routine takes about three to four basic steps—cleansing, toning, moisturizing, and "skin care reinforcements."
The host told PEP, "I try to keep it minimal because my skin is so sensitive and so I make sure to stick to brands that work well for me and I keep it pretty minimal.
"Even if you're on the go, you gotta make time to go for a facial or choose the treatments that work for you."
Sam usually gets anti-aging treatments to prevent her from having wrinkles and sagging skin.
"I always have to come in for my monthly facial and then I do the STR-NTO [skin tone re-energizer and neck toning], which is a treatment that basically keeps your neck and face tighter."
She further explained, "I'm not a spring chicken anymore and so, it basically just helps you prevent sagging, and things like that.
"Aside from aging, I think my face goes through a lot of stimuli, I suppose it's one way to put it.
"Like kunyare, I'm putting makeup, and I'm snagging at certain areas and then tugging at them.
"And just certain habits, like you know, when I'm sleeping, I like to turn my neck to one side so it's kind of like helps me out on those departments."
Another tip Sam shared when it comes to skin care is to find and stick to the brands that work on your face.
For her part she said, "I really love a brand called Pyunkang Yul but basically it's a Korean brand that has a skin care approach which is entirely based on Eastern medicine.
"So it's all about natural ingredients and keeping them very minimal, and they don't use water in their formulation so you get just the pure extracts from the good stuff, and maybe like five to nine ingredients per product."
Sam admitted gong through a lot of trial and error before finding the best products that worked on her face.
The radio host said, "There's a process for trying out different things and, yes, some of them will be a miss, but when you find the hits, it's really really worth it."
Patience also comes as a good investment when it comes to skin care because good skin doesn't happen overnight.
Sam narrated, "Some people are blessed and they have that, but if you're not one of those people, you really kind of have to put in the work.
"But it doesn't have to be that expensive and extensive kind of thing."