Gen Z icons Belle Mariano, Ashtine Olviga, Kai Montinola, and K-Pop powerhouse BABYMONSTER are Sunsilk’s newest “Hairkada.” One thing they all have in common? Besides being great performers, they all have undeniable “sway energy” on-cam and IRL.
From their stage performances to their casual TikTok posts, these ladies are serving major “sway”—confident self-expression in how they move and carry themselves—that never fails to turn heads. Even their hair is serving sway!

“SWAY” ENERGY ON AND OFFSTAGE
They all serve “sway,” but each has her own unique version.

Gen Z royalty Belle is all about serving graceful and polished “sway.” Netizens often praise the Kapamilya actress for her natural beauty and quiet confidence. She’s never overdoing it, that’s why her “sway” feels effortless.

Meanwhile, fresh faces Ashtine and Kai both serve playful “sway” in their own unique styles. In her performances and personal vlogs, triple threat Ashtine serves high-energy “sway” that makes her fun to watch.

Pinoy Big Brother alum Kai’s “sway energy” is warm, friendly, and “kalog,” making her instantly relatable.
Completing the harikada lineup is BABYMONSTER, delivering bold, full-on stage power. Fans admire members Ruka, Pharita, Asa, Ahyeon, Rora, and Chiquita's natural swag and command when they’re performing their explosive choreos on stage, and even just casually hanging out IRL.

HAIR THAT SWAYS WITH YOU
When these ladies “sway,” you see it from head to toe—hair included.
Keeping Harikada Belle, Ashtine, Kai, and BABYMONSTER’s sway energy high is the Sunsilk Shampoo line, now with a new look and formula for hair that sways with you in every turn, flip, and sway.

Like the hairkada, Sunsilk has different variants for every kind of “sway energy.” But the crowd-fave is the Sunsilk Smooth and Manageable Shampoo, now with an amino-silk complex. It’s a combination of amino acids, silk protein, and argan oil, which helps keep hair silky-smooth and fragrant when used regularly.

To celebrate the new Sunsilk, the hairkada are showing off their moves with the Silky Sway Dance Challenge. Catch them dancing to BABYMONSTER’s “Drip,” in collaboration with Sunsilk with explosive “sway” energy and hair that moves with them.

The dance challenge has lots of hair flips, sways, and tosses, so be prepared!
OWN YOUR “SWAY ENERGY”

“Sway” is about confident self-expression. So whether you’re inspired by Belle’s grace, Ashtine and Kai’s playfulness, or BABYMONSTER’s commanding vibe, make your “sway“ uniquely you with the new Sunsilk shampoo, keeping your hair silky-smooth, fragrant, and on point.
Join the #SunsilkSilkySwayDanceChallenge on TikTok and show off your unique “sway energy.”
Try the new Sunsilk Shampoos and follow the brand on Facebook or Instagram. Or, visit their website to learn more.
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