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This is why you’re seeing #Aromaganda everywhere

From the LRT to barangayans, #Aromaganda is taking over the nation.
Aug 5, 2024
CREATED WITH Palmolive

Have you noticed it, too?

Lately, it seems like everywhere you turn, there’s a splash of pink and green catching your eye. From the bustling public transport and billboards along your usual route to work and to the familiar corners of your barangay, you’re not alone in witnessing your town painted in shades of roses.

Wonder what’s behind this sudden wave of pink? Nope, it’s not just a coincidence or a simple color trend, PEPsters.

It’s a movement, and it’s called #Aromaganda.

Introducing #Aromaganda

So, what’s #Aromaganda exactly?

It’s a phenomenon created by the beloved local haircare brand Palmolive Naturals, and it’s all about promoting beautiful and fragrant hair—a winning combination among Filipinas across the nation.

And guess what’s leading the revolution? It’s none other than Palmolive Naturals Intensive Moisture, boasting hydration and softness on top of its signature aroma.

Where to Spot the #Aromaganda Activations

It’s not surprising how much you’ve seen the recurring pink themes.

After all, you can pretty much spot all these giant pink installations all over the city and even your local barangays, each one inviting you to experience the essence of #Aromaganda firsthand.

Check out some of the most buzzed-about #Aromaganda activations:

The LRT Takeover

Get ready to hop onto a pink and green paradise during your daily commute at LRT-1 stations.

Palmolive’s signature pink and green hues greet commuters, turning a mundane journey into a colorful and fragrant experience.

Billboards nationwide

On route to your destination, billboards along EDSA showcase striking visuals of Palmolive Naturals Intensive Moisture, each capturing the essence of lustrous, fragrant hair.

You’ll also see them on billboards as you stroll around your local city centers nationwide, like Baguio, Cebu, Pampanga, and more, celebrating confidence and self-care. So, keep watch!

Barangay Block Party

And guess what? Palmolive goes so far as to reach out to the familiar corners of your barangay and your go-to sari-sari stores.

Here’s the most exciting part: One standout event showcases Gen Z It-Girl Atasha Mulach, spreading the #Aromaganda vibes as she visits barangays and shares the secret to her smooth and fragrant locks.

It’s not just about the selfies; it was about connecting to local communities and encouraging confidence from a luscious and fresh mane.

So, what are you waiting for? Join the #Aromaganda revolution and see for yourself why everyone is all over the pink sensation. After all, it’s not just a trend; it’s a lifestyle.

Whether you’re commuting, taking a stroll through your barangay, or on a city adventure, you, too, can experience confidence from beautiful and fragrant hair with Palmolive Naturals Intensive Moisture.

Embrace #Aromaganda hair with Palmolive Naturals Intensive Moisture today. You can grab yours online or at your nearest supermarket. For more updates and information, follow Palmolive Naturals on Facebook.

This article was created by Summit X in partnership with Palmolive.
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