Now in its third year, BEAUTYCON 2026: World of Beauty returns stronger than ever as the ultimate gathering for beauty lovers, industry experts, and enthusiasts.
Brought to you by Watsons, SM Beauty, and LOOK At Me, this year’s edition promises to be the biggest and most immersive yet.
Taking place from March 19 to 22, 2026, the event will take over more than 9,000 square meters of SMX Manila, transforming it into a massive playground for beauty enthusiasts.
WHAT TO EXPECT FROM BEAUTYCON 2026: World of Beauty
Inspired by the community it has built, BEAUTYCON 2026 celebrates beauty without limits.
It focuses on beauty as you define it—based on your own style, features, and preferences.
Fan-favorite highlights from previous years are returning, now refreshed and upgraded, along with brand-new experiences to make this the most exciting BEAUTYCON yet.
185th ANNIVERSARY OF AS WATSON
This year also marks the 185th anniversary of AS Watson, the parent company of Watsons and one of the world’s oldest health and beauty retailers.
Almost two centuries after Alexander Skirving Watson opened his first dispensary in Hong Kong, the company continues its mission to make health, beauty, and wellness accessible to all.
Dr. Malina Ngai, Group CEO of AS Watson, will be at the event to share this year’s anniversary theme, “Grow As One,” which highlights unity, customer love, and purpose.
185 BRANDS AND MORE
More than 185 brands will set up interactive booths, offering exclusive gifts with every purchase, big discounts, special bundles, and deals available only to Watsons Club, SMAC, and LOOK List members.
Throughout the four-day event, BEAUTYCON will host workshops, talks, and panel discussions led by the country’s top beauty and wellness experts.
WORKSHOPS AND CONSULTATIONS
Previous editions featured make-up demos by leading artists, forums with celebrity dermatologists, and sessions where well-known celebrities and brand ambassadors share their beauty tips.
The Philippine Dermatological Society will also be back to offer free skin and scalp consultations.
EASIER SHOPPING EXPERIENCE
To make shopping easier, Watsons is bringing back its Click & Collect feature on the Watsons App.
Guests can scan products at the booths, pay through the app, and pick up their orders at a designated area—no lines needed.
Plus, 60 cashiers will be spread throughout the venue to make check-out faster and more convenient.
HOW TO GET IN?
BEAUTYCON 2026 is free and exclusive to Watsons Club members, SMAC holders, and LOOK List patrons. Simply present your physical or digital card/QR code at the entrance.
More details will be announced soon.
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