Hundreds of fans and shoppers flocked to the SM Mall of Asia Music Hall on May 30, 2026, as HONOR Philippines launched the first-day sale of its highly anticipated HONOR 600 Series—turning the venue into a packed, high-energy celebration.
Hosted by reigning Miss Earth Philippines Joy Barcoma, the event doubled as a star-studded fan fest, featuring live performances and appearances from some of today’s most popular artists and rising stars.
CELEBRITIES SPOTTED
James Reid headlined the launch event, performing hits such as “Traffic” and “Randomantic,” sending the crowd into cheers.
The singer-actor also took a moment to thank the brand and the fans in attendance.
“I just wanna say thank you so much to Honor 600 for making this happen, for having us today,” he said.
He added, “I just wanna say thank you so much. I'm happy to see you all. And, I'm excited to spend the day with you. And I love you, guys. Thank you so much.”
Angela Muji and Rabin Angeles—also known as the RabGel love team—brought kilig to the crowd with their performances.
Angela sang Donnalyn Bartolome’s “Kakaibabe” and Nadine Lustre’s “Paligoy-ligoy,” while Rabin performed Daniel Padilla’s “Simpleng Tulad Mo” and “Ako’y Sa’yo, Ika’y Akin Lamang.” The two later went together onstage for a duet of James Reid and Nadine Lustre’s “No Erase.”
OPM rock band Mayonnaise also energized the audience with a cover of “Ipagpatawad Mo,” followed by “Tayo Na Lang Dalawa,” and their hit song “Jopay.”
Performances also came from P-pop acts FINA and It All Started In May.
Among the special guests were newly crowned The Miss Philippines queens including Miss Teen Universe Philippines 2026 Catherine Wardle, Miss Eco International Philippines 2027 Jenrose Javier, Miss Supranational Philippines 2027 Allyson Hetland, Miss Eco Teen Philippines 2026 Trexy Roxas, and Miss Tourism World Philippines 2026 Marian Arellano.
Young stars from Pinoy Big Brother: Celebrity Collab 2.0—Sofia Pablo, Marco Masa, Ashley Sarmiento, and Rave Victoria—were likewise in attendance.
Carmelle Collado also impressed with her performance, including “I Wanna Dance With Somebody (Who Loves Me).”
HONOR 600 FIRST DAY SALE
HONOR executives expressed their appreciation for the strong turnout at the launch.
“We are truly overwhelmed by the incredible support we have been getting for HONOR 600," said Stephen Cheng, Vice President of HONOR Philippines.
"The turnout at our first-day sale event proves how excited Filipinos are about AI-powered innovation.
"HONOR 600 is designed to bring flagship-level AI experiences to more users, and we're thrilled to celebrate this milestone with our HONOR fans."
Pao Oga, the brand’s head of PR, added, “This celebration and gathering is our way of saying thank you. Thank you to the Honor fans who have have believed in the journey of Honor.”
Aside from the event, HONOR 600 also rolled out a Mercedes-Benz promo, where pre-orders from May 14 to May 29, 2026 earn a chance to win a brand-new Mercedes-Benz EQA 250 (worth approximately PHP4 million).
As for pricing, the HONOR 600 5G is available at PHP28,999 for the 8GB + 256GB variant, PHP32,999 for 12GB + 256GB, and PHP37,999 for 12GB + 512GB.
Meanwhile, the HONOR 600 5G Pro (12GB + 512GB) is priced at PHP49,999.
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