PRESS RELEASE
Bloomberry Resorts Corporation officially launchs its newest online gaming platform, FUNaloMAX.
The platform, which is licensed by the Philippine Amusement and Gaming Corporation (PAGCOR), marks a major strategic shift for the integrated resort operator.
By transitioning to fully owned, Asia-based infrastructure, Bloomberry aims to eliminate its reliance on third-party white-label vendors and establish an end-to-end proprietary digital ecosystem.
FUNaloMAX is designed to bridge familiar Filipino gaming traditions with the production values of world-class digital entertainment—vibrant, social, and interactive, for a player base that wants to be played with, not just played at.
It is positioned as the mainstream premium counterpart to Bloomberry’s existing Solaire Online, which continues to serve premium players seeking a quiet extension of Solaire Resort’s VIP, on-floor experience.
Infrastructure Shift Targets Local Mobile Demographics
Unlike standard online gaming platforms engineered for Western broadband networks, FUNaloMAX was custom-built for Southeast Asian mobile environments.
The platform is tailored for a discerning, mobile-first generation that lives on their smartphones, representing the vast majority of digital users in the Philippines.
“Two brands, two experiences, one company—Solaire—positioned across the full market,” says Gregory Francis Hawkins, Bloomberry Resorts Corporation’s president and chief operating officer.
“To do this, Bloomberry has made a deliberate investment in building and controlling its own technology—developed in-house, by our own people. We are no longer dependent on third-party platforms to execute our vision.”
The platform’s tech stack focuses entirely on the user-facing digital experience: high-energy gameplay, instant platform response times, and an app interface engineered natively for local swipe and play habits.
By utilizing regional servers, Bloomberry has significantly reduced latency, the data delay that frequently disrupts real-time gaming.
Insiders report that the localized backend delivers fast load times, highly stable live streams, and highly integrated domestic payment processing.
Live Studio Innovation and Localized Content
To address player retention and market suspicion regarding fairness, Bloomberry has deployed a live-streaming studio featuring physical, visible transparency measures.
The facility includes the country’s first fully transparent glass gaming tables paired with floor-to-ceiling LED backdrops to verify live, real-time shuffling, dealing, and spinning on camera.
Designed to bring the authentic energy of premier physical entertainment directly to the player’s screen, the studio’s distinctive modern aesthetic ensures absolute openness and a premium experience for every session.
The company is also bypassing traditional global game libraries in favor of a localized content strategy, commissioning exclusive titles directly from Filipino game development studios.
The platform launched with a diverse lineup of game titles: live studio formats such as Live Perya and Live Bingo, alongside premium slots and table games including Super Ace, Fortune Gems 3, Koi Gate, Super Ace Deluxe, Eagle Riches, and Live Baccarat.
The lineup combines classic arcade mechanics with modern digital features, with the live formats bringing regional, celebratory energy online alongside the platform’s high-velocity slot and table titles.
Market Outlook and Consolidation
In line with regulatory mandates, FUNaloMAX has launched standard Know-Your-Customer (KYC) protocols and responsible gaming compliance frameworks.
Backed by one of the most recognized names in Southeast Asian hospitality, the company says the platform reflects its commitment to accountable gaming, assuring players of a legal, protected, and entirely fair entertainment space where rewards happen in real time.
With today’s deployment, Bloomberry is positioning itself to lead the domestic digital market, leveraging its localized technical framework and balance sheet strength to set a new benchmark for compliant, mass-market digital gaming infrastructure in the Philippines.
Funalo ka rito sa funalomax.com, where players are invited to experience this new era of entertainment and register today.
For 21 years old and above only. Gambling can be addictive. Know when to stop.
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