Aside from playing the good cop Cardo on the teleserye Ang Probinsyano, Coco Martin's own real-life example as provider for his family also makes him a role model for Pinoys, especially parents.
"Malapit ako sa mga pamangkin ko. Simula nung nasa tiyan pa lang sila ng mommy nila, ako na nagpro-provide kasi tinutulungan ko ang mga kapatid ko.
"Ginagawa ko yung best ko para sa kanila, kasi ayokong maranasan nila yung naranasan ko nung bata pa ako na separated ang parents ko.
"In return, napakalapit naman nila sa akin. Hindi lang tito ang turing nila sa akin, kung 'di parang pangalawang daddy na rin nila ako," he shares.
It's clear that Coco has a special spot in his heart for children, including his Ang Probinsyano co-stars McNeal "Aura" Briguela and Simon "Onyok" Pineda. For him, it's a joy to work with these kids.
"Sobrang bata sila nag-start," he says. "Si Onyok, four years old. Sobrang wala pa siya talagang alam about acting, kaya lahat ng pwede kong ituro, pati pasensiya sa trabaho, tinutulungan ko.
"At ngayon nakakatuwa kasi nakikita mo kung gaano sila kagaling ngayon, kung gaano sila kababait. Masarap sa pakiramdam kasi parang 'pag inisip ko, itong batang 'to ginabayan ko at tinuruan sa abot ng aking makakaya."
Given how much he loves kids and how well he looks after his family, it comes as no surprise that Coco is now the face of BEAR BRAND Choco Milk Drink.
He serves as an inspiration to Pinoy moms who want the very best for their children, and that includes keeping them in good health and preventing micronutrient deficiency.
Making sure kids get good nutrition doesn't always come easily, though, especially if they no longer enjoy drinking milk regularly.
It's a reality that's shown in the BEAR BRAND Choco Milk Drink commercial, where Coco sings to a worried mom, "Relaks, 'Nay, ang puso mo. Gatas pa rin ito."
That's right. BEAR BRAND Choco Milk Drink now has the same micronutrients found in BEAR BRAND Powdered Milk Drink. Both have high levels of iron and zinc, and 100% vitamin C (based on RENI 4-6 years old).
BEAR BRAND Choco Milk Drink also comes in a yummy chocolate flavor, which is good news for moms who have a hard time getting their children to drink milk every day. Now, they have another option to help ensure their kids stay healthy and do well in school.
After all, isn't it more fun to drink milk if it tastes like chocolate? That's great news for Coco's young fans who look up to him as a role model.
'Masarap sa pakiramdam na iniidolo nila ako, kasi masarap yung may naituturo sa kanila na naipapakita ko sa mga ginagawa ko,' he says.
One way to make sure kids keep drinking milk every day is to give them BEAR BRAND Choco Milk Drink 'para tuloy-tuloy pa rin ang tibay na pundasyon ng magandang buhay,' Coco says.