Heart Evangelista joins Ferragamo's #SilkYourStyle campaign

by Nikko Tuazon
Jun 6, 2021
Heart Evangelista
Heart Evangelista wore Ferragamo's silk foulard, priced at US$395 or around PHP18,500, for the brand's #SilkYourStyle campaign.
PHOTO/S: @iamhearte on Instagram

Heart Evangelista is one of the celebrities and social media personalities tapped by Italian luxury brand Salvatore Ferragamo for its latest collaboration.

On Saturday, June 5, 2021, the 36-year-old Kapuso actress was featured on the brand's Instagram page as part of its #SilkYourStyle social media campaign.

The full caption reads: "Heart Evangelista is unwaveringly stylish with a classic Ferragamo foulard woven through her braid for a feminine flourish. How do you style your scarf? Discover other ways to immaculately #SilkYourStyle through the link in bio."

The campaign, which aims to celebrate the long-standing silk tradition of the house of Ferragamo, features 25 personalities and their own creative interpretations of one of the most versatile items in the modern wardrobe: the silk scarf.

On Sunday, June 6, 2021, Heart uploaded the same photo on her Instagram page and thanked the brand for including her in its campaign.

She wrote, "Thank you @ferragamo for making me a part of your campaign. ???? ???????? #SilkYourStyle @ssilifeph."

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Based on the brand's official website, the price of their silk scarves and foulards start at US$395 or around PHP18,500.

Aside from Heart, Ferragamo also featured South Korean vlogger/stylist Han Seungju and influencer/self-proclaimed "Mr. Pastel" Dan Clemt.

A number of celebrities and fashionistas—including fashion designer Rajo Laurel, entrepreneur Rissa Mananquil-Trillo, and broadcast journalist Karen Davilacongratulated Heart for her latest collaboration.

Heart's husband Chiz Escudero was also proud of her latest milestone and wrote a comment on the brand's Instagram post.

The Sorsogon Governor wrote, "congrats babe! [heart emoji] you make me proud [heart and Philippine flag emoji]."

Heart Evangelista, Chiz Escudero

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This is not the first time Heart collaborated with a renowned international luxury brand.

Heart was among the celebrities who received Dior's new "It bag" called the Bobby.

She also became an ambassador for Parisian bag brand Sequioa and American luxury brand CH Carolina Herrera.

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Heart Evangelista wore Ferragamo's silk foulard, priced at US$395 or around PHP18,500, for the brand's #SilkYourStyle campaign.
PHOTO/S: @iamhearte on Instagram
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