PEP Ka-Loveteam Quiz Banner
×

Pia Wurtzbach at Milan Fashion Week PHP166.9M Value

Pia Wurtzbach is among the "most visible influencers" at Milan Fashion Week.
by Nikko Tuazon
Published Mar 2, 2024
Pia Wurtzbach
Pia Wurtzbach secures the sixth spot in Lefty.io's list of "most visible influencers" at Milan Fashion Week Fall/Winter 2024 after garnering USD2.95M (or PHP166.9M) in media value.
PHOTO/S: @piawurtzbach on Instagram

Pia Wurtzbach is making sure her presence is felt in the world of fashion.

Read: Unmatched Pia Wurtzbach: Her journey from Miss Universe to Mrs. Jeremy Jauncey

The former Miss Universe was hailed as one of the "most visible influencers" during Milan Fashion Week, where the shows for Womenswear Fall/Winter 2024-2025 took place in February 2024.

ADVERTISEMENT - CONTINUE READING BELOW ↓

This is based on her earned media values (EMV) on Instagram, according to a list released by Lefty.io, an influencer marketing platform under The Independents Group.

Pia secured the sixth spot on the list.

She amassed USD2.95 million (or PHP166.9 million) in earned media value (EMV).

She also garnered a 0.95% engagement rate (ER) on Instagram.

Her impact on Instagram was felt through her 25 posts and appearances throughout Milan Fashion Week—including the shows of Genny, Gucci, Tod's, Onitsuka Tiger, Bally, Missoni, Max Mara, and Fendi.

Pia Wurtzbach

ADVERTISEMENT - CONTINUE READING BELOW ↓

Pia follows closely behind American actress Anne Hathaway, who has an EMV of USD2.98 million after attending the Versace show during the Milan Fashion Week.

The top spots on the list are dominated by K-Pop stars: Stray Kids' Hyunjin, Red Velvet's Joy, and members of the K-Pop boy group NCT lead the rankings. NCT's Lee Jeno claimed the fourth spot.

This isn't the first time the Filipino beauty queen made it to the list of most visible style stars at Milan Fashion Week.

In October 2023, Pia reportedly earned over USD3.4 million in media value at Milan Fashion Week S/S 2024, placing second after K-pop group ENHYPEN who earned USD7 million also in media value.

READ MORE:

CONTINUE READING BELOW ↓
NOOD KA MUNA!

HOT STORIES

Read Next
PEP Live
Featured
Latest Stories
Trending in Summit Media Network

Featured Searches:

Read the Story →
Pia Wurtzbach secures the sixth spot in Lefty.io's list of "most visible influencers" at Milan Fashion Week Fall/Winter 2024 after garnering USD2.95M (or PHP166.9M) in media value.
PHOTO/S: @piawurtzbach on Instagram
  • This article was created by . Edits have been made by the PEP.ph editors.
    Poll

    View Results
    Total Votes: 12,184
  • 50%
  • View Results