Actresses and fashion icons Heart Evangelista and Anne Curtis have firmly established their prominence in the global fashion industry.
A recent report from Launchmetrics, titled Reinventing Influence: The Gen Z Impact on Fashion Marketing, places both Heart and Anne among the "Top 20 Celebrities Globally for all Fashion & Sportswear Segments."
A top provider of software, data, and insights for fashion, lifestyle, and beauty, Launchmetrics evaluates brands across luxury, premium, and mass-market segments to find those with the highest Media Impact Value (MIV).
HEART EVANGELISTA AND ANNE CURTIS: MEDIA IMPACT VALUES
Heart and Anne secured spots on the list based on their impressive MIV from research data gathered between January 1, 2020 - December 31, 2023.
MIV, a unique algorithm developed by Launchmetrics, measures the impact of media placements across print, online, and social channels. This metric helps compare the effectiveness and ROI of marketing activities.
According to the report, Heart ranks fourth globally with a total MIV of USD 85 million (approximately PHP 4.98 billion).
Anne, on the other hand, holds the ninth spot with an MIV of USD 55 million (about PHP 3.22 billion).
Leading the list is Indian actress Avneet Kaur, followed by Puerto Rican rapper and singer Anuel, and K-Pop boy group Enhypen.
Following Heart in the rankings are K-pop stars NCT, New Jeans, and BLACKPINK members Jennie Kim and Kim Jisoo.
Completing the top ten is Thai heartthrob Nattawin Wattanagitiphat.
Other notable figures in the top 20 include Albanian singer Dua Lipa, Thai actor Win Metawin, BLACKPINK's Rosé, English athlete Jude Bellingham, K-Pop boy group Stray Kids, Thai actor Phakphum Romsaithong, singer Becky G, Indian actress Disha Patani, Argentine athlete Ángel Fabián Di María, and Hollywood star Dwayne "The Rock" Johnson.
HEART EVANGELISTA CONGRATULATES ANNE CURTIS
Following the release of the Launchmetrics report, Heart took to X (formerly Twitter) to congratulate fellow Pinay style star Anne Curtis.
In her repost tagging Anne, Heart wrote, "Congrats too @annecurtissmith," followed by three red heart emojis. Anne responded with three white heart emojis, saying, "Thank you Hearty."
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