Filipina beauty queen Pia Wurtzbach-Jauncey returned to the spotlight in spectacular fashion as she joined L’Oréal Paris’ star-studded runway at Paris Fashion Week on Monday, September 29, 2025 (September 30 in the Philippines).
The show, staged in front of the iconic Hôtel de Ville de Paris, brought together the brand’s ambassadors, designers, and beauty experts for a bold, feminist statement.
Set against a landmark that has witnessed centuries of social change, Le Défilé L’Oréal Paris reimagined the French motto with a modern twist: “Liberty, Equality, Sisterhood, You’re Worth It.”
The message—aimed at democratizing beauty and celebrating women’s self-worth—was at the heart of the evening’s looks and choreography.
Read: PEP Most Influential 2024 Ultimate Queen: Pia Wurtzbach
Following her memorable 2024 debut as the first Filipina to walk the Le Défilé runway, Pia was once again chosen to embody the show’s core themes of diversity, empowerment, and confidence—further solidifying her place among L’Oréal Paris’ most influential ambassadors, alongside icons like Cindy Bruna, Cara Delevingne, and Kendall Jenner.
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Pia stole the spotlight in a metallic red gown that clung to her silhouette like liquid, the fabric gliding effortlessly with every step.
Her long, sleek black hair, and commanding presence complemented the gown’s dramatic flair.
Pia's gown is a creation from Tony Ward’s Spring/Summer 2024 couture collection. For this look, she was styled by Perry Tabora
PIA WURTZBACH: BEHIND THE SCENES
Before the show, Pia gave fans a behind-the-scenes look via her Instagram Stories.
After arriving in Paris, she filmed content for the beauty brand and later posted a clip in a black dress, captioned “practicing my walk for later.”
She followed with an enthusiastic “Let’s go, Le Défilé!” and shared a photo at the venue saying, “Already here at the venue about to be glammed up.”
Pia also shared several backstage snaps, giving followers a glimpse of the pre-show preparations.
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