In just 10 days, Miss Universe 2016 Iris Mittenaere's Instagram followers doubled from 239,000 to 480,000 at press time.
The crowning-moment photo she posted earlier has so far generated 104,645 likes and 2,363 comments.
Meanwhile, a one-year-old stunner unwittingly went head to head with Miss France in terms of Instagram numbers.
Clad in a Filipiniana dress with a Miss Philippines sash, Scarlet Snow Belo's latest Instagram photo has 118,483 likes and 2,266 comments at press time.
It was her way of saying good luck to Philippine bet Maxine Medina, and it made the day of netizens.
Designer Cor Sunglao posted a collage of behind-the-scene photos of Scarlet's fitting.
Here's a closer look at the adorable baby's first terno.
Some of her followers remarked, "Future Miss U."
But to her mom, Dra Vicki Belo, and dad, Hayden Kho Jr.: "You will always be our Ms. Universe."
Puwedeng-puwede, di ba, PEPsters!