Who is the Avec Moi girl? The story behind KC Concepcion's jewelry line

by FM Ganal
Jun 19, 2018
Avec Moi is KC Concepcion's bespoke fine jewelry line. The actress-turned-entrepreneur describes the "Avec Moi girl" as "someone open to what the world can bring."

Early this year, KC Concepcion made her debut as a budding entrepreneur and jewelry designer.

After almost a year of working endless nights on her passion project, KC unveiled her bespoke fine jewelry line, Avec Moi.

A post shared by Kristina. (@itskcconcepcion) on

“Avec Moi is one of a kind,” the actress-entrepreneur told the press during its private launch back in March at the Manila House Private Members Club in Bonifacio Global City, Taguig.

“When you buy this piece, this one piece, no one else has this one piece as you, and I don’t plan on reproducing…

“So if someone wants ‘I like the black rose with rose gold. Can you make me a version?’

“I ask, ‘What’s your budget?’ and then I start creating [a piece] that suits their personality.”

KC continued, “They are precious jewelry.

“They are real jewelry with diamonds, and everything is not really made by machine.

“Everything is handcrafted, and everything is also signed by me. So there’s also a ‘K’ personally signed.”

Continue reading below ↓

KC's first name is Kristina Cassandra.

Jewelry has always held a special place in KC’s heart, especially since wearing them often reminds her of her late grandmother, Elaine Cuneta.

“I think I wanted to create something timeless.

“I wanted to create something that meant something special to me.

“Everything has a story.

“[When] I’m wearing my grandmother’s rings, it feels like she’s with me.”

The precious heirlooms KC received also remind her of the life lessons she learned from her Grandma Elaine.

“I remember everything that she taught me about beauty, about womanhood, about life, about men, about precious things… It’s a quick reminder for me.

“Like I said, you know, a lot of us when you already have middle incomes, and you can afford travels or the status bag, I think the next step is to look into something that will last a long time.

“So you can have, you know, a Chanel bag, you could have already flown to Korea [but] what’s next?

Continue reading below ↓

“So for me, it’s a piece of fine jewelry.”

A post shared by Kristina. (@itskcconcepcion) on

ONE-WOMAN SHOW. Creating the jewelry line, KC described herself as a one-woman show.

From the conceptualization of the collection to the launch itself, KC initiated everything.

“I’m a private designer or seller at this point. The challenge is to really convince people that these are investment pieces,” she said.

“[The pieces] are all hand-carved. It takes one month to make one piece.

“I’m a one-woman show, so I don’t plan on having a store or anything like that.”

Even though handling everything can be quite daunting, KC said she enjoyed every bit of the design process.

She recounted, “The design process was fun for me.

“I usually design between midnight and five in the morning.

“I find that my brain functions best when everyone is asleep, and I feel like I’m the only one awake and I’m free to explore and free to really experiment.

Continue reading below ↓

“I feel free to express myself at that time.

“You’ll never find me at three in the afternoon drawing something.

“I mean, I’m usually all alone, maybe with a glass of wine, just drawing and drawing and drawing.”

KC added how she made all of her designs come together.

“And I also did a practice where I would doodle one image a day, which was taught to me by a sculptor.

“Every day, just doodle anything that comes to mind, and that kind of helped me create the shapes and helped me create something that was cohesive.

“So the design process was also about limiting [your scope of ideas].

“You can’t just say, ‘Ah, ito, feel ko itong gawin.’ ‘Ah, ito parang tropical-inspired.’

“It has to be comprehensive…”

KC eventually chose to use roses as the focal design for her first Avec Moi collection.

“It’s something that has always resonated with me…

Continue reading below ↓

“Loving roses felt to me like I was growing up—not just a girl, not yet a woman.”

A post shared by Kristina. (@itskcconcepcion) on

THE AVEC MOI GIRL. Just like a rose, KC envisioned the Avec Moi girl as someone “both fragile and strong.”

“The Avec Moi is independent… She can also stand up for herself, and she can also carve her own path.

“For me, it’s somebody who is a true woman in the sense that she’s not a pushover.

“She’s someone who can influence others for the better, is someone open to what the world can bring.”

Read Next
Read More Stories About
KC Concepcion, avec moi
Latest Stories
Trending in Summit Media Network

Featured Searches:

Read the Story →
Avec Moi is KC Concepcion's bespoke fine jewelry line. The actress-turned-entrepreneur describes the "Avec Moi girl" as "someone open to what the world can bring."
  • This article was created by . Edits have been made by the PEP.ph editors.

    View Results
    Total Votes: 12,184
  • 50%
  • View Results