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Dino Chua on Butcher Boy's unexpected Bib Gourmand promotion

Dino Chua: "We never expected to see our name there..."
by Nikko Tuazon
Published 4 hours ago
Butcher Boy Philippines
Butcher Boy's Dino Chua shares story behind unexpected 2027 Michelin Guide Bib Gourmand award: "We never expected to see our name there and we just realized that we got promoted from the Michelin Selected List to Michelin Bib Gourmand."
PHOTO/S: Courtesy of Butcher Boy Philippines

BUTCHER BOY has reached a new milestone, earning a Bib Gourmand distinction in the 2027 MICHELIN Guide Philippines, a year after being named a MICHELIN Selected restaurant in the guide’s inaugural Philippine edition.

READ: LIST: 2027 MICHELIN-recognized Restaurants in the Philippines

The recognition was announced at the MICHELIN Guide awarding ceremony at the Manila Marriott Hotel in Pasay City on October 29, 2026.

Butcher Boy Philippines CEO Dino R. Chua accepted the award on the restaurant’s behalf.

Butcher Boy Philippines CEO Dino R. Chua
Butcher Boy Philippines CEO Dino R. Chua
Photo/s: Courtesy of Butcher Boy Philippines
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The event, attended by President Ferdinand "Bongbong" Marcos Jr., celebrated some of the country's top dining destinations and the continued growth of the local culinary industry.

Among this year's honorees, Butcher Boy was one of only two restaurants elevated from the Michelin Selected category to Bib Gourmand.

The two recognitions highlight different aspects of a restaurant’s offerings.

A MICHELIN Selected restaurant is recommended by the guide’s inspectors, while a Bib Gourmand distinction specifically recognizes good-quality food at reasonable prices.

For Butcher Boy, earning a Bib Gourmand after its MICHELIN Selected recognition brings added acknowledgment of the value it offers diners.

BUTCHER BOY: THE UNEXPECTED PROMOTION

IIn an exclusive interview with PEP.ph (Philippine Entertainment Portal), Dino shared how the team’s initial uncertainty turned into an unexpected celebration after they learned of Butcher Boy’s Bib Gourmand distinction through the ceremony’s live broadcast.

"Actually, we did not receive the official invitation because we cannot access our old email account.

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"We just heard it through the live broadcast of Michelin awards night on the day itself.

"The funny thing was, we were expecting that if ever we're gonna make it again on that list, we will just retain our Michelin-Selected status because that's the recognition we got from last year 2026.

"But our name did not appear on that list. We all thought that we did not make it.

"Then the host started to announce the Michelin Bib Gourmand Awardees and to our big suprise, Butcher Boy was part of that list.

"We never expected to see our name there and we just realized that we got promoted from the Michelin Selected List to Michelin Bib Gourmand.

"Despite being underdressed, we went straight to Marriott Hotel and we arrived a few minutes before the event ended."

What setS Butcher Boy apart

For Dino, the promotion affirms that world-class dining experiences can be delivered without the formalities and high costs often associated with fine dining.

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"Personally, it proves that high-end culinary pedigree doesn't always need white-tablecloth.

"To us, 'quality at accessible prices' means delivering top-tier ingredients, complex preparations, and Michelin-level flavor without breaking the bank or making guests feel like fine dining has to be a rare annual splurge."

Butcher Boy Philippines
Butcher Boy in Alabang
Photo/s: Courtesy of Butcher Boy Philippines
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Over the years, Butcher Boy has become known for its vibrant Asian-fusion cuisine, offering dishes that balance bold flavors with refined culinary techniques.

Diners frequently rave about its expertly grilled meats and premium steaks such as the Beef Bo Ssam, seafood dishes like the Grilled Red Snapper with Vietnamese Dressing, and house specialties including the signature Chicken Laksa Dumplings, Fried Chicken Bao (with yuzu kosho mayo), and Sticky Pork Adobo Bao.

Butcher Boy Philippines
Butcher Boy is known for its vibrant Asian-fusion cuisine.
Photo/s: Courtesy of Butcher Boy Philippines

Asked what may have convinced MICHELIN inspectors to elevate the restaurant's status, Chua credited his reliable team.

"Our consistency and bold flavor clarity. We never compromise on technical precision, even while keeping the vibe relaxed.

"The inspectors likely saw that our consistency work, from the sauces, flame control, and execution had leveled up significantly."

The recognition has also translated into increased interest from diners.

"The energy has been electrifying. We’ve seen a huge surge in first-time guests traveling from all across Metro Manila, weekend reservation slots filling up much faster, and a real buzz of pride among our regular Alabang community."

BUTCHER BOY: Looking ahead

While the Bib Gourmand distinction is a major achievement, Dino said the team remains focused on maintaining the standards that earned his restaurant the recognition.

"Consistency is non-negotiable—maintaining that Bib Gourmand standard daily is our baseline.

"Beyond that, we are expanding our brand to other locations with our asian fusion casual dining concepts bringing our culinary DNA to new neighborhoods."

As more diners discover Butcher Boy through its MICHELIN recognition, Dino has a simple message for first-time guests.

"Come with an appetite and an open mind. We are here to serve bold, vibrant Asian-fusion comfort food in an environment that feels like a party vibe every single night."

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Butcher Boy's Dino Chua shares story behind unexpected 2027 Michelin Guide Bib Gourmand award: "We never expected to see our name there and we just realized that we got promoted from the Michelin Selected List to Michelin Bib Gourmand."
PHOTO/S: Courtesy of Butcher Boy Philippines
  • This article was created by . Edits have been made by the PEP.ph editors.
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