Content creators react to Knorr's social media takeover and join the emoji cooking challenge | Food

Have you seen the mysterious yellow box emojis all over your favorite content creator’s comment section lately? Yup, you’re not the only one who has noticed this odd trend.

But just in case you missed it, your beloved influencers and online personalities have been receiving comments from the popular food brand, Knorr, with nothing but those bright yellow box emojis.

Many of their followers have begun to wonder, was it a hack or the latest gimmick? Even popular content creators like Naomi Peña, Sofia Maxine, Forkspoon MNL, Cooking Bae, Joanna Marie, Jowwwjowwwww, and more were caught off guard. Some looked totally surprised, while others seemed genuinely curious, based on their reactions online.

The buzz is undeniable! And for those who want in on the fad, well, the mystery has been revealed, and it’s more exciting than we thought!

Just in time for World Emoji Day this July 17, Knorr is officially claiming the yellow box emoji as their very own “Knorr cube” symbol—and your favorite content creators are here for it! But more than just about ownership, it’s also Knorr’s invitation for a fun and unique challenge for these creators.

Knorr has tasked them with the Emoji Cooking Challenge, where they'll create personalized recipes written entirely in emojis, sent directly to them by Knorr. Imagine trying to decipher a recipe for adobo or sinigang using only emojis! Whether they're a whiz or a rookie in the kitchen, it's going to be a fun time watching these creators interpret and execute these emojified recipes.

So, PEPsters, make sure you stay glued to your screens and follow your favorite creators as they tackle this deliciously fun challenge! Better yet, why not try the emoji cooking challenge yourself? Don’t worry, you can never go wrong with Knorr as your cooking partner!

For more information and updates on Knorr’s Emoji Cooking Challenge, visit the Knorr website and follow the brand on Facebook and Instagram.