Over the past few days, social media feeds have been filled with black and white photos captioned with "challenge accepted."
In a report by The New York Times, this social media trend is a campaign that promotes women empowerment.
Actually, the #ChallengeAccepted black-and-white photo movement has been around several years. It started in 2016 to raise awareness on cancer, according to Metro UK.
This year, the viral trend is being used in celebrating women's unity and female solidarity.
Many Hollywood A-listers, including Kerry Washington, Jennifer Garner, Vanessa Bryant, and sisters Kim and Khloe Kardashian, helped the campaign trend on social media.
The mechanics? Women simply nominate one of their girl friends (or sometimes more) to post their own black-and-white photos on Instagram or other social media platforms.
LOCAL spin TO GLOBAL TREND
Filipino netizens have tweaked the trend so that it aims to minimize negative voices on social media and promote inclusivity.
But before you can participate, you need to be sent a chain message which reads:
Local celebrities have participated in the trend to promote female empowerment.
Award-winning Broadway star Lea Salonga took part in the campaign on Tuesday morning, July 28.
She uploaded her photo with the caption: "Challenge accepted. I got enough of them, so why not?" and included the #WomenEmpoweringWomen hashtag.
Instead of using "challenge accepted" in her caption, Julie Ann San Jose chose a meaningful Bible verse about empowering women.
Her caption read: "Proverbs 31:25 'Strength and dignity are her clothing, and she laughs at the time to come.'"
ABS-CBN actress Angel Locsin also took part in the black-and-white photo trend.
Angel tagged her best friend Dimples Romana to do the challenge as well.
Judy Ann Santos reminded her followers to "choose to be happy."
Heart Evangelista looked effortlessly gorgeous in her photo for the Instagram challenge.
Miss Universe 2015 Pia Wurtzbach also participated in the campaign by posting a throwback photo from one of her travels to New York City.
Miss International 2016 Kylie Verzosa told her Instagram followers, "you are kind, beautiful and loved [black heart emoji]."
Nadine Lustre uploaded a throwback photo and simply wrote: "challenge accepted."
Bianca Umali also set Instagram on fire as she took on the challenge.
Joyce Pring wrote a beautiful poem about overcoming her personal challenges.
Her poem read:
Standards all deferred -
And when I wasn’t selected,
I still believed
My voice would be heard
Nothing then could stop me
Not even their loudest stomps
For if the Lord, my God - He loves me,
Who else’s favor must I wait upon?
So here’s a memory,
Captured with flowers and in noir,
For when life’s challenges upset me,
I set my eyes on just how far I’ve come.