Aligned with the purpose to celebrate and represent the multifaceted Filipina in the local and global stage, Preview, Cosmopolitan PH, Candy, and Female Network—the country’s biggest network for women, by women—proudly unveil their first-ever roadblock cover for November 2022, all starring Julia Barretto.
"Julia was the best choice because she perfectly embodies the empowered modern Filipina that our brands represent and stand for,” says Marj Ramos-Clemente, chief of content for the women’s titles of Summit Media.
"She resonates with all our female audiences because she’s a style icon, a hardworking career woman, and a Gen Z actress who practically grew up in the limelight.
"She’s a multihyphenate who wears many hats. She’s family-oriented and goal-driven, too, and a lot of women can relate to her."
Showing off her modeling prowess, Julia effortlessly poses for four cover shoots that each channel a different persona.
Cosmopolitan PH showcases Julia’s sexy side with sultry skin-baring dresses and corsets, employing a pin-up girl concept.
COSMOPOLITAN PHILIPPINES: Julia Barretto Is The Main Character Of Her Life: 'I don't live my life for other people anymore'
Meanwhile, Candy is reminiscent of the 1990's Tumblr girl era, while Female Network stays true to its self-made Pinay audience with its fresh and bright portraits.
CANDY: Julia Barretto Is All Grown Up and She's Done Apologizing for Making Her Own Choices
FEMALE NETWORK: Julia Barretto Is Minding Her Own Business
And finally, for Preview, Julia transforms into a stylish redhead amidst the city’s hustle and bustle.
PREVIEW: Julia Barretto Is Ready for Mature Roles, Which Means Living Life on Her Own Terms
Preview, Cosmopolitan PH, Candy, and Female Network reach a monthly average of 10 million users every month, making Summit Media the biggest women’s network in the Philippines.
The media brands are set to feature more digital cover content, which entails videos and giant OOH digital billboards in premium spots within the metro.