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Meet Abi Marquez, Internet’s “Lumpia Queen”

She is celebrated as one of Asia’s outstanding youth
by KC Cordero
Published Sep 3, 2024
Photos Abi Marquez and her lumpia
Inilagay ni Abi Marquez, ang tinaguriang Lumpia Queen, sa spotlight ang Filipino cuisine dahil sa kanyang husay sa pagluluto at pagba-vlog. (Photos courtesy of NYMA and Abi Marquez)

Ang 23-year-old Filipina food content creator na si Abi Marquez ang tinaguriang “Lumpia Queen” ng Pilipinas.

Sobra kasi ang kanyang naging obsession sa lumpia.

Kabilang siya sa pitong Pilipino na kinilala ng Forbes Asia, isang global business publication, sa 9th edition nito ng 30 Under 30 Asia list na inilathala noong May 2024.

Cover of Abi Marquez's channel
Isang chef bago naging vlogger, sumikat si Abi Marquez bilang lumpia queen sa social media dahil sa hilig niyang iluto ang naturang Filipino food at iba pang lokal na putahe: Photo courtesy of NYMA
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Tampok dito ang 300 people na pinakamahuhusay na young entrepreneurs, leaders, and trailblazers na wala pang 30 years old sa buong Asia-Pacific region.

Nabigyan ng spot si Abi sa Media, Marketing, and Advertising category.

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LUMPIA QUEEN PINALALAGANAP ANG PINOY FOOD CULTURE

Ayon sa Forbes Asia, bukod sa pagiging mahilig ni Abi sa lumpia, pinalalaganap din niya ang food culture ng Pilipinas.

Passion na niya ang pagluluto ng lumpia simula noong siya ay four years old pa lang.

Pagbabahagi pa ng Forbes Asia, “[Abi] Marquez trained as a chef before moving into videography, and now runs a cooking channel on TikTok with more than three million followers.

“She won TikTok's Creator of the Year for Food award in 2023—after less than two years on the platform."

Photo of Abi Marquez
Maraming natatanggap na pagkilala si Abi Marquez dahil sa kanyang pagpapalaganap ng Filipino cuisine. Isa rin siya sa itinuturing na inspirasyon ng mga bagong henerasyon ng food vloggers. Photo courtesy of NYMA
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NOOD KA MUNA!

Kamakailan ay napili rin si Abi ng Tatler Asia na maging bahagi ng listahan nito ng Gen.T Leaders of Tomorrow.

Ayon sa Gen.T website, kinikilala nito ang most promising young leaders na humuhubog sa future ng Asia.

“They are the trailblazing entrepreneurs, creatives, and changemakers who are making a positive impact in the region.”

Kabilang sa listahan ang honorees mula Hong Kong, Taiwan, at Southeast Asian region.

Ang mga honorees ng Gen.T ngayong taon ay nagmula sa larangan ng Philanthropy, Sustainability, Entertainment, and Design, at kinikilala ang kanilang naging impact sa maraming kategorya.

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FILIPINO CUISINE, INILAGAY NI ABI MARQUEZ SA SPOTLIGHT

Napabilang si Abi sa listahan ng Gen.T dahil sa kanyang impluwensiya sa Media and Marketing, Entertainment, and Food and Beverage.

Napili rin siya dahil nagawa niyang ilagay sa spotlight ang “intricacies of Filipino cuisine.”

Naging mabilis ang pagsikat ni Abi sa food content space sa pamamagitan ng pagpo-post ng recipes and reviews noong 2022.

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Other Filipino food created by Abi Marquez
Ang ilan pa sa mga recipe ni Abi Marquez. Makikita ang paraan ng pagluluto ng mga ito sa kanyang website. Photo courtesy of Abi Marquez

Noong 2023, pinarangalan siya bilang “TikTok Philippines Foodie of the Year.”

Nagkaroon din siya ng collaboration sa iba pang global and Filipino food personalities, gayundin sa mga megabrands.

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Nakahanay niya ang iba pang Filipino achievers kabilang ang mamamahayag na si Patricia Evangelista, ang venture builder na si Carlo Flordeliza, at ang restaurateur na si Amado Fores.

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INSPIRATION FOR NEXT GENERATION OF CREATORS AND FOODies

Ipinagmamalaki rin si Abi ni Kat Bautista, ang chief operating officer ng NYMA Management, ang agency na kinabibilangan niya.

Ayon kay Kat, “From the very beginning, NYMA Management recognized Abi Marquez’s immense potential, particularly in the food niche, which is so prevalent on social media and a vital part of Filipino culture.

“We are incredibly proud as she continues to bring Filipino cuisine and talent to the global stage.”

Ibinahagi rin ng COO ng NYMA Management ang iba pang achievements ni Abi gaya ng pagwawagi sa The 28th Annual Webby Awards People's Voice award.

Nakakuha rin siya ng nominasyon sa James Beard Media Award nomination.

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Paglalarawan kay Abi ni Kat, “She is not just making waves in the kitchen; she is a digital dynamo, an inspiration for the next generation of creators and food enthusiasts, and a young mover and shaker in the Asian region.”

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Labis naman ang pasasalamat ni Abi sa nakakamit na tagumpay.

“I am incredibly honored to be named in Forbes 30 Under 30 and Tatler’s Gen.T Leaders of Tomorrow.

“These recognitions are a testament to the unwavering support of my amazing community, my dedicated team at NYMA, and my loving family and friends.

“I am grateful beyond words for the opportunity."

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Inilagay ni Abi Marquez, ang tinaguriang Lumpia Queen, sa spotlight ang Filipino cuisine dahil sa kanyang husay sa pagluluto at pagba-vlog. (Photos courtesy of NYMA and Abi Marquez)
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