South Korean superstar Song Joong Ki has been unveiled as the latest ambassador for IAM Worldwide, a prominent health and wellness brand based in the Philippines.
The announcement, made on Monday, March 24, 2025, marks his first-ever brand collaboration in the country.
According to a press release provided to PEP.ph (Philippine Entertainment Portal), the campaign titled "IAM Song Joong Ki" will feature him promoting a series of the brand's products: Amazing Pure Organic Barley, Amazing Slim Caffe Macchiato, and Amazing Choco Barley, targeting both national and global audiences.
The actor conveyed his enthusiasm about the collaboration, highlighting the opportunity it presents to deepen his connection with his Filipino fans.
He said: "I am thrilled to be part of the IAM Worldwide family. I have always admired the Filipino spirit, their warmth and hospitality.
"This partnership allows me to connect more deeply with my Filipino fans. I truly appreciate IAM Worldwide for this opportunity."
The executives at IAM Worldwide are thrilled to welcome Song Joong Ki into their family. "Having Song Joong Ki as our 2025 headliner is a true honor for IAM Worldwide," expressed President and Founder, Allen Marvin Eder.
"His celebrated career and personal values resonate perfectly with our brand's vision and mission."
Vice-President and Founder Aika Lorraine Uy also shared, "We believe that his influence and dedication will motivate many Filipinos to not only excel but also to embrace a healthier and more rewarding lifestyle."
General Manager and Founder Joanna Mañego added, "Renowned for his versatility and commitment to his craft, Song Joong Ki exemplifies the very essence of IAM Worldwide’s mission to inspire and empower individuals to reach their dreams and conquer the impossible."
IAM Worldwide is known for its extensive range of health-oriented products, including supplements and beverage options that aim to promote a holistic state of well-being.
Joong Ki is best known for his roles in popular K-dramas such as Descendants of the Sun (2016), Arthdal Chronicles (2019), Vincenzo (2021), and Reborn Rich (2022).
He is presently involved in the filming of his upcoming project, My Youth, where he takes on the role of Sunwoo Hae.
Sunwoo is a former child actor who has transitioned into a novelist and florist. The character is poised to begin a fresh chapter, following a tumultuous path marked by adult-driven greed that derailed his artistic pursuits.
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