Talking about a Filipino vlogger who makes noise—both literally and figuratively—Ryan Morales Reyes is the man.
More popularly known as Ninong Ry, his massive social-media following is proof of his wide reach and influence.
He has 9.5 million fans on Facebook, 3.5 million followers and 57.9 million likes on TikTok, 2.59 million subscribers on YouTube, and 721,000 followers on Instagram.
But despite the staggering numbers, Ninong Ry admits he doesn't have a foolproof recipe for making content go viral.
So, how does he do it?
“Alam mo, people always ask me, ‘Paano ba magkaroon ng maraming views?’ Tingin niyo alam ko?” he quips during the launch of PLDT Home Fiber Prepaid service on August 18, 2025.
He swears: “Hindi ko talaga alam, although, siyempre, meron kaming framework na nagtatrabaho kami within, my idea kami.
“Pero in terms of virality, wala namang may monopolyo ng information diyan, e. Wala naman isang taong nakakaalam."
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NINONG RY'S REVELATION ON VIRAL VIDEOS
But he does make an effort to know where his viewers usually drop or stop watching the video.
He continues: "Maaaring alam mo yung elements para makuha yung bagay na iyon. Kaya mong himayin iyan up to the last second, which I often do.
"Inaaral ko talaga per second, tinitingnan ko talaga kung saan magda-drop off yung tingin ng tao, mga ganoong bagay…"
Again, he stresses, “Pero kahit i-apply mo yung mga ganoong bagay na iyon, hindi talaga siya sure.”
To further prove his point, he mentions a popular YouTuber as point of reference.
“Meron kaming idea na sine-set sa team, na hindi tayo magfo-fall doon sa… I call it as MrBeast track wherein ita-top mo yung last video mo. Ita-top mo siya nang ita-top.
“Hindi mo kaya iyon bilang tao, e.”
He opts to pay more attention to his own programming.
“Meron kaming video na we think will perform well. Meron kaming video na for daily consumption lang. May rhythm siya.
“Say, weekend ngayon, so dito namin ilalagay iyan.
"Pero payday weekend, hindi namin ilalagay diyan kasi usually payday, walang tao sa bahay.
"So meron kaming mga ganoong data na pina-follow namin.”
But again, Ninong Ry interjects that these do not guarantee virality.
He cites another example: “Sa short form, meron kaming isang video na shinoot lang talaga namin ng 15 minutes.
"Isang cooking vlog na sobrang basic vlog, literally, nagprito lang kami ng patatas.
"Ngayon, I think meron siyang 15 million views.”
On the other hand, they also created a content where they cooked the meat of a 22-year-old ostrich.
“We thought magva-viral nang matindi. Nag-perform naman siya well, pero hindi [nag-viral].”
So where did they go wrong?
His insight: “Sa internet kasi, yung effort na pinasok mo does not equate doon sa pag-consume ng tao sa kanya.
“So, hindi dahil masyado mong pinaghirapan ang video na ito, e, iko-consume na siya ng tao.
“So, what I tell people is, ‘Upload ka, aralin mo, intindihin mong mabuti.’”
Going back to the fried potato versus cooked ostrich videos, Ninong Ry shares more realizations.
“Sinubukan naming i-analyze. Ah, kasi hindi siya relatable. May spectacle siya [ostrich], pero hindi siya relatable.
“People watch me kasi yung mga niluluto ko, puwede nilang lutuin. Tapos yung patatas na pinrito ko lang, na walang ka-effort-effort, nag-15 million views. Hindi namin inasahan talaga.
If there’s one thing he’s sure of, it’s this: consistency is key.
“So ngayon, mula doon sa mga data na nakuha namin, ita-try naming mag-work doon.
“So, wala talaga siyang sikreto. What I tell people is, be consistent. Be consistent lang talaga.
“Kahit anong mangyari, may sakit ka man ngayon, make sure may upload ka.”
NINONG RY DEFINES SUCCESS
Ninong Ry is also asked about his secret to success.
He gives a profound yet relatable answer.
“Wala kasing iisang path diyan, e. Walang iisang gawain, walang iisang method, walang iisang set of rules na puwede kang sundin para makuha iyan.
“Siguro, dahil sa mere fact na success looks different for everybody.
“Iba-iba rin kasi ang gusto nating makamit sa buhay. Kaya iba-iba din ang kailangan nating dapat gawin.”
But if there is one trait that he wants to emphasize when it comes to work, again, it is consistency.
“I often use the word consistency. Pero it applies to everything. Everything in your life,” he underlines.
“It really applies sa trabaho, sa relationship mo, sa pagpapalaki mo sa anak mo, sa fitness, so it applies to everything.”
He goes on to elaborate how it has helped people become better in what they do.
“Yung consistency kasi, it comes with thinking, it comes with analyzing.
“Kapag gawa ka nang gawa ng maraming bagay, you tend to see what works at yung mga hindi gumagana.
“Kapag nakita mo na ang method na ito ay hindi okay, wag mo nang gawin iyan.”