As the holiday breeze rolls in, so does one of the most anticipated seasonal rituals—Starbucks sticker collecting.
Now in its 23rd year, Starbucks Philippines welcomes the return of its cherished Starbucks Traditions Collection, a celebration of community, coffee, and holiday joy.
On Sunday, November 2, 2025, the global coffee brand officially launches its 2026 collectibles, marking the beginning of another season of sticker-saving excitement.
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Whether you're a seasoned collector or just starting your journey, here are five things you need to know about this year’s Starbucks Traditions celebration:
The Theme: “Invite Joy”
This year’s campaign centers around the idea of rediscovering joy in familiar places.
Starbucks invites customers to embrace the warmth of its coffeehouses—where the scent of freshly brewed coffee, friendly greetings, and shared moments create a comforting holiday atmosphere.
"For 23 years, Starbucks Traditions has been both a collectible piece and a shared experience between our partners (baristas) and our customers within the warmth of our stores," said Jamie Silva, senior manager for Marketing and Digital Customer Experience, Starbucks Philippines.
"This season, we invite everyone to rediscover the joy in their own cherished holiday rituals."
The 2026 Collection: Thoughtfully Designed Keepsakes
This year’s line-up includes four stylish and functional items designed to elevate your daily coffee ritual:
- Siren Planner with Leather Carrier: A sleek charcoal and onyx planner paired with a matching leather pouch and pen, perfect for organizing thoughts and intentions.
- Onyx 15oz Stainless Steel Tumbler: Keeps drinks hot or cold
- Charcoal 24oz Cold Cup: A durable acrylic cup with a subtle iridescent finish, ideal for iced beverages on the go.
- Sandstone 12oz Mug with Pouch: A cozy ceramic mug in earthy tones, paired with a pouch for small essentials—perfect for slow mornings.
The Planner’s Design Pays Tribute to the Siren
This year’s Starbucks Traditions Planner draws inspiration from the iconic Starbucks Siren.
The planner features artwork and visual elements that echo the Siren’s presence, with imagery inspired by murals and installations found in select Starbucks stores across the Philippines.
A Soundtrack of Joy: “Ligaya” by Eraserheads
The Starbucks Traditions 2026 campaign video features the iconic Filipino song “Ligaya” by Eraserheads, bringing a wave of nostalgia to the season.
The video stars real Starbucks baristas and highlights the heartfelt connections formed in stores across the country.
You can catch the full video on Starbucks Philippines’ social media channels—and hear “Ligaya” playing in stores nationwide until January 5, 2026.
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How to Join the Tradition
Starting November 2, 2025, customers can collect digital stickers through the Starbucks PH App or by scanning a QR Promo Card with every purchase of a Tall, Grande, or Venti handcrafted beverage.
Once you’ve collected 18 stickers, you can redeem one of the exclusive items from the 2026 Starbucks Traditions Collection.
For those looking to collect all 18 Starbucks stickers without spending too much, the most affordable option is the Tall Iced Brewed Coffee, which qualifies for the promo.
As of November 2025, this beverage is priced at PHP135 in most Starbucks stores across the Philippines, although a few branches may charge PHP140.
At the standard price, completing the sticker requirement would cost PHP2,430 in total (PHP135 × 18 drinks).
Another way to earn a Starbucks Traditions Reward Voucher is through Lazada.
By linking a Starbucks Rewards account to Lazada, customers can receive one voucher for every PHP7,000 single-receipt purchase, net of discounts—offering a convenient alternative for those doing holiday shopping online.
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