Jonas Gaffud's latest project is a book titled The Crown: Your Essential Guide to Becoming A Beauty Queen.
His favorite part is the first chapter, which relates his not-so-easy journey before earning the "beauty queen maker" tag.
Back then, pageant fans dubbed him "malas," and some put blame on him for the pageant drought.
"Malas daw ako sa Philippine pageantry," he told PEP.ph during the launch of his book.
"Noong 2001 hanggang 2009, naka-limang Miss Universe Philippines ako, may nagsabi na ako raw ang malas, walang pumapasok [sa Miss Universe]."
For the nine-year period, Miss Philippines won Miss Photogenic thrice and 1st runner-up for Best in National Costume.
Joans continued, "Pagdating naman ng 2010 to 2013 na nag-runner up lahat, malas pa rin daw ako kasi puro runner-up beauties ako.
"Ano ba itong mga ‘to? Yun ang medyo masakit."
Venus Raj finished 4th runner up at the Miss Universe 2010 and Shamcey Supsup was 3rd runner-up at the Miss Universe 2012.
Janine Tugonon almost won the Miss Universe 2012 title, which was given to Olivia Culpo.
That, to Jonas, was "pinakamasakit."
He said, "Nasaktan ako para kay Janine Tugonon.
"Siya ang most bashed candidate na talagang binash siya nang binash na walang mararating sa Miss Universe, pati ako bina-bash na rin.
"Super bashed ako 'tapos dun ko natutunan na kailangan talaga matibay ang loob mo sa bashers.
"Ngayon, wala na akong pakialam kapag bina-bash ako. Tawa lang ako nang tawa."
When finally Megan Young was crowned as the first Pinay Miss World in 2013, Jonas said naysayers tried to discredit him.
"Ang sabi, kahit wala naman daw ako, puwedeng manalo si Megan."
In 2015, Pia urtzbach became the third Pinay to win Miss Universe.
But despite what he's been through, beauty pageants will always be his greatest love.
In fact, if there's a second life, Jonas would still want to be part of the pageant world.
"Ako naman yung beauty queen."
Though his beauty queens would normally answer, "Ang sagot e if I were to be born again, I rather be myself because I’m so happy right now..."
In his case, "Hindi!!! Gusto kong maging beauty queen!"