Shaina Magdayao and sisters retool fave pastime into business

Shaina Magdayao (right) recalls she and her older sisters, Vina (left) and Shiela (second from right), used to have quality time with each other at a beauty parlor, which gave them the idea to put up their own salon business 19 years ago.

Also in this photo, beside Vina, is their sister Sheryl Magdayao.


Despite her busy taping schedules, Shaina Magdayao manages to make branch visits to the beauty salon business she co-owns with her sisters Vina Morales and Sheila Magdayao-Moreno.

The Better Half actress, however, is giving her sisters full credit for the success of Ystilo salon.

“Well, I give all the credits to my sisters, it’s Ate Sheila and Ate Vina who are running the business.

“Kailan lang din naman ako naging investor ng Ystilo,” Shaina said, adding she joined her sisters' business venture five years ago.

She recalled how it all started, when going to a beauty salon was just their usual sister-bonding activity.

“From the very beginning, yung passion nila, they turned it into business.

“Kasi nga puro babae kami, so lahat mahilig magpa-hot oil, magpa-masahe, magpa-foot spa.”

In 1999, Vina and Shiela opened Ystilo Salon's first branch in Fairview, Quezon City.

Shaina related, “Yung passion nila, ginamit nila iyon, and I guess hindi nila in-expect na magbo-boom.

“Pero nung nag-boom, they took the opportunity, they grabbed the opportunity, and nag-aral sila ate ng haircutting.”

Although they have staff, Vina and Shiela know how to do the services they offer at their salon.

“Oo, magaling sila,” Shaina proudly said.

“Si Ate Sheila ang magaling mag-haircut. Si Ate Vina, I’m not so sure kung nag-aral din siya, but you know, gaya ng lahat ng nangyayari sa mundo, nag-e-evolve."

According to Shaina, they regularly send selected staff to hairstyling training workshops.

“’Yung mga senior hairstylists, we bring them to Hong Kong and other countries to attend seminars, training din.

“Kasi yung training din ng staff, we handle it mismo.

“Pero yung mga loyal staff namin, from the very beginning, pinapadala namin. Kasi siyempre, iba yung tips and tricks na nakukuha nila.

“I guess more than running the business properly, yung pag-aalaga rin nina Ate Sheila at Ate Vina sa mga empleyado namin.

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"Kasi we have employees from the very beginning, nandoon na sila.”

PROTECTING THE BRAND. In an interview with Shiela, she mentioned the salon has been franchised and could have reached 100 branches had some of them not shut down.

“Kung hindi siguro nagsara o nagsoli yung iba, baka umabot na," she said.

"Masyado kasi naming pinipili, siyempre, kung saan maraming tao para kumita ang franchisee namin.

“Yung iba kasing franchise, naging luma na yung building o kaya natakpan na ng mga bagong tayong condominium sa harap o kaya ng LRT/MRT at yung iba naging tabi ng palengke.

“So yung owners, ayaw na nila kaya isinoli na nila sa amin."

As far as profitability of the franchise, Sheila assured, “Good thing nabawi naman nila yung puhunan nila, ROI [return on investment] na.

“On our part, wala naman kaming lugi kasi bago naman din namin i-go yung lugar, na-check na namin personally.

“Actually, kami ang nag-a-approve ng pagtatayuan...

“Kasi, siyempre, pag hindi naging maganda, kami naman ang masisisi ng franchisee, masisira ang pangalan namin.”

Meanwhile, Shaina gave her reason for deciding to become part of her sisters business instead of a franchisee.

Shaina said it's better since she also has other businesses. Here are some of them:

A post shared by Shaina Magdayao (@shaina_magdayao) on

A post shared by Shaina Magdayao (@shaina_magdayao) on

She is also part of the Smile Cares Foundation.

Shaina also announced that as part of Ystilo Salon's 19th anniversary celebration, all its branches are offering 50 percent discount on premium services and hair treatment starting today, September 8, up to the end of the month.


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