How celebrity mompreneurs succeed in juggling time for family, work, and business

IMAGE Noel Orsal

These successful mompreneurs—(L-R) LJ Moreno, Janice de Belen, and Tintin Bersola—have one thing in common: they know their priorities!


Mothers have mastered the art of multitasking, and showbiz moms are no different.

While taking care of their family and showing up for work commitments, some have even added another project on their plate: being a businesswoman.

PEP.ph (Philippine Entertainment Portal) talked to different celebrity mom-entrepreneurs at the recent Globe MyBusiness Star Bazaar and asked them for tips on juggling time for family, work, and their business.

Janice de Belen noted the importance of knowing your priorities, and, for her, family is number one.

 IMAGE Noel Orsal

She said, "Of course family will always come first, then work. Much as I would like this to be my first, the business, I have to weigh things, e. So siyempre mauuna yung pag-aartista. Then this one comes next. Anytime I have the time for this, I do this."

Janice has also learned to practice saying no. Even if bazaar opportunities come up, for example, she doesn't accept them if she cannot man her booth in person.

She explained, "Kasi people will go there to look for you. If you post it on Instagram, people will go there to look for you. If they don’t find you, parang madi-disappoint sila."

We asked if turning her passion into a business has dampened her love for cooking and baking.

She said, "Hindi naman. Pag hindi talaga kaya ng time, kailangan humindi ka. Kailangan mag-sacrifice ka, kasi ganun talaga, e."

The Kitchen of Super Janice, which is now about three years old, includes polvoron, cranberry oatmeal cookies, and cheese cupcakes among its bestsellers.

For now, Janice frequents bazaars and takes on private orders whenever she can.

"Sometimes may nag-o-order sa 'kin online or sometimes my friends, 'O papaluto ako sa 'yo ng ganito.' Mga ganon. Pag kaya, kaya. Pag hindi, I have to say no."

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Candy Pangilinan admits adjustments have to be made in order to stay on top of all her roles as a mom, and actress, and a store owner.

 IMAGE FM Ganal

She told PEP.ph, "It’s kinda difficult. You always need to sacrifice a lot of sleep and a lot of rest and a lot of chika with your friends.

"So if they want to talk to you or they want to make chika, yung mga times na wala kayong client, ‘Come here na lang. Let’s meet up na lang where I am.’ Ganon na lang. You really have to juggle time."

Candy also benefits from switching her leather bag business, Qbags by Candy, from a brick and mortar shop to an online store. It allows her to spend more time with her son Quentin, and still keep tabs on the operations.

She revealed, "I did have a shop, I had it in Ayala Malls. But then it was so hard kasi mataas ang overhead, ang renta, hindi ba? 'Tapos yung tao mo pa.

"Mas okay yung online kasi mas mura. Economical. Nakikita ko kung anong nangyayari. Ako mismo yung sumasagot so alam ko kung ano yung nangyayari, you know? It’s easier."

For LJ Moreno-Alapag, it's all about teamwork.

Noel Orsal
 IMAGE Noel Orsal

She started The Lollicake Factory in 2011 by selling cake pops which she first tried in the States, but it has now grown to include cakes in a jar, customized fondant cakes, and dessert buffets for special occasions.

Through it all, she's had the support of her husband, basketball player Jimmy Alapag.

She told PEP.ph, "It’s not easy, but our priority, number one, is the kids. My husband, then the kids, of course."

LJ and Jimmy have worked out a system to check things off their daily to-do list.

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"We just make sure that we work around more of the kids’ schedule now."

On the day of the Star Bazaar at the SM Megamall, for example, LJ also had another pop-up at the US Embassy in the morning.

"So my husband brought the kids to school and then, they go to different schools, e, then I had to leave naman the other bazaar to pick him up before coming here."

LJ then brought along their seven-year-old son Ian to the bazaar.

Beauty queen-turned-restaurateur Shamcey Supsup also credits her husband Lloyd for sharing the load of managing a thriving business and a growing family. The couple is expecting the arrival of their second child next month.

 IMAGE Noel Orsal

"Well, it’s hard sa totoo lang," she conceded about attending to all her responsibilities. "Hindi naman talaga siya madali. Parang it’s a full day for both Lloyd and I. And I think siguro when it comes naman to our work, if, I can always work at home, like now, I try as much as possible to do most of the things sa bahay lang.

"Pag kailangan pumunta ng office, I go to the office. And we’re always together naman ni Lloyd, so no problem pag kunwari nag-contract ako, kasi magkasama naman kami parati."

With regard to attending to their eldest Nyke, they set aside time and also turn to their parents for help.

"Sa weekends, we make sure na kasama niya kami, we go out. Nag-aaral na rin kasi siya, e. Pag pumapasok siya sa school, kami naman pumapasok sa work, so okay lang.

"And we have the help naman of the grandmas and the grandpas. So pag wala kami, parang kampante kami na may naglu-look after kay Nyke naman."

Raising three daughters is a feat, and Almira Muhlach has been doing it as a single parent for a while now. Aside from her acting projects, she has also become a makeup artist, but being a mom still tops her priority list.

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Almira woth daughter Inna
 IMAGE Noel Orsal

She revealed, "It’s more time-consuming being a mom. And it’s really a challenge just balancing your time and making time for everything."

When her schedule allows, Almira still brings her youngest daughter Inna, an Entrepreneurial Management student, to school. 

She is also her daughters' number one supporter. When Inna wanted to turn her class project into a business, Almira encouraged her to go for it. 

The actress said, "Of course it’s a hundred percent support, like any mom, right? So everything—from looking for suppliers, the financial support, and for contacts."

Inna now has a stall in their school canteen.

Almira also takes advantage of today's mobile phones, emails, and social media in reaching out to her current and prospective makeup clients. 

"Through email and then I also have an Instagram account, they can direct message me there. It’s easier to promote your product, right? Because way back you have to pay to have it like in the newspaper, in magazines. Now it’s readily available. So social media now is really good."

Serial entrepreneur Neri Miranda also takes advantage of her social media following not just to get feedback from her customers, but to also test business ideas that are percolating in her head. 

 IMAGE Noel Orsal

During one of Star Bazaar's talks, Neri said she often asks her followers what products they'd want her to offer, and proceeds to research and develop them.

She explained, "Kunwari pag tinapay, 'A, anong pinaka-favorite niyo?' Spanish bread o kaya pan de coco, mga 20 ang mga may gusto, isusulat ko 'tapos i-start ko siya.'"

Neri now has different kiosks in malls selling her bottled gourmet tuyo. She also has a bakeshop, a cottage rental, and she even sells bed sheets.

Still, being a stay-at-home wife and mom remains Neri's most important role.

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Speaking to PEP.ph, she noted, "Ang priority ko talaga si Miggy. Kunwari may meeting ako with my staff, kunwari pag kailangan ako ni Miggy, ‘Sorry kailangan ako ng anak ko.’ Iiwanan ko sila. ‘Mag-meeting kayo’ or mag-i-stop. Ganun lagi."

She continued, "And even with my manager, kasi may nagha-handle din kasi sa akin, yan yung manager ko, nagha-handle ng mga commitments ko. Sasabihin ko priority ko si Miggy."

Her time management secret? She does most of her tasks when everyone else is asleep.

"Nagagawa ko yung mga, like for example, research and yung mga kailangan kong tingnan like mga sales, sa madaling araw. Lahat, para napatulog ko na yan. Madaling araw titingnan ko lahat, kung may problema, iso-solve ko, mga emails do’n ko sinasagot.

Neri also underscored the importance of delegation. Since her businesses have multiplied and grown, she now has trusted employees.

"Meron na, dumami na. Hindi na kaya... kailangan, meron. Ang pinakamahirap diyan yung maghimay. So kailangan ko yung taga-himay," she said, referring to her bottled gourmet tuyo.

Salu Restaurant owner, wife, and mom-of-five Harlene Bautista-Sarmenta also champions putting family first. With many items on her to-do list, Harlene makes it a point to set aside quality time with her kids. 

 IMAGE Noel Orsal

She said, "Karamihan kasi talaga ako yung gumagawa, no? But I make sure na merong time out, dates with the kids, na may time talaga with them and for them.

"Pero minsan, di ko maiwasang maraming ginagawa, late umuuwi. But yon, sinisigurado ko na I really make time for them... [My youngest is] five. Especially siya, papasok na siya sa school. Excited lahat, so yun hatid-sundo sa school."

Harlene says it's also important to enlist the help of people who are experts in their business, and can teach her become a better entrepreneur.

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"Kasi yung sa amin naman nun, nung sa family namin, wala," she said, referring to their family eatery business when she was growing up.

"So very simple, very basic na negosyong pagkain. So fortunately, I know people na naggaganito ring business, meron din akong ninong na nasa ganitong negosyo. So kahit papano, nakakahingi ng mga tips sa kanila.

"Of course, hindi naman lahat sa simula, naging successful. So over the years until now, may mga natututunan pa rin ako, and I think it will be a continuous learning process. Parang sa buhay."

Getting out of the TV network grind proved to be an advantage for Tin Bersola-Babao, who now heads her own publishing label, a food and beverage enterprise, and a production company.

 IMAGE Noel Orsal

This allowed her to manage her own time and not get tied down to a fixed schedule. 

"I hold my own time, I call the shots," Tin told PEP.ph. "It’s easy, kasi in the morning, it’s touch-me-not morning. Kasi everybody is busy at home, so I’m busy attending to the kids, yung mga needs nila.

"By 12 o’clock, everybody’s out of the house na, that’s when I do my business thingy. And when the kids come home from school mga five o’clock, it’s homework time, it’s bonding time with the kids.

"So it’s how you balance talaga the balls. Ganun yun, sabi nga nila, pag gusto mo may paraan. Pag ayaw mo may dahilan. E, ako, gusto ko yung ginagawa ko, so lagi kong ginagawan ng paraan."


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