Heaven Peralejo is the newest face of PlayTime

One of the most exciting young actresses in showbiz was unveiled as PlayTime's newest ambassador at an exclusive launch event at the Grand Hyatt Manila last August 21!

Accompanied onstage by none other than Lucky, PlayTime's brand mascot, Heaven Peralejo was greeted with enthusiasm by both the media and a special group of lucky fans with their LED signboards and crowns flashing her name.

After a short message from Lucky (“ako cute, ikaw maganda!” a memorable line delivered in meow language), Heaven gamely took to the stage for a Q&A about being part of PlayTime as their second ambassador, following in the footsteps of the inimitable Vic Sotto.

Heaven espoused the importance that gaming and online entertainment aren’t just “tungkol sa laro.” It’s also about fun, bonding, and responsible enjoyment.

She also emphasized that balance is key, knowing when to play and when to pause. After answering the crowd and thanking them for coming, of course, she couldn’t end the program without a signature “PlayTime na!” to the delight of the room.

In an exclusive interview with Pep, Heaven shared her thoughts about becoming PlayTime’s new face.

“What excites me the most is representing the everyday Filipino and telling them that PlayTime is not just about gaming, but it's also about revolutionizing online entertainment.”

To add to her stance that balance is important, Heaven shared that her personal meaning of “fun” is simple as well: "Enjoyment, finding joy in small things. Ganun yung fun…you don’t have to be extravagant. Sometimes, [it's] when you just open your phone and play a bit in PlayTime!"

“I want to share with my fans that it's okay to enjoy, but also with responsibility and heart. And yes, marami pa dapat kayong abangan–mga exciting content, feature collaborations, and many, many ways to win, to play, and to share happiness online!”

Krizia Cortez, PlayTime’s Director of Public Relations, explained what made them choose Heaven.

“With Heaven, it was only natural for us to select her. She’s a modern Filipina who represents a player demographic that we see resonates very much with us.”

It was also important for PlayTime to have an ambassador who aligned with the brand’s values.

“[As Heaven said in the press con] She mentioned that for her fun or entertainment should also [be] a balance. And that's what we strive for, to educate people about entertainment that knows limitations and boundaries.”

Cortez also added that “[Online] her image is about fun, but at the same time there is that seriousness when it comes to her commitment to her craft—similar to our commitment to elevating entertainment in the Philippines.”

She expounded that PlayTime’s vision for entertainment encompasses “film, concerts, sports, everything about what’s fun and entertaining for your everyday Filipino.”

PlayTime and Heaven fans can look forward to a lot of activations coming soon. Cortez claimed that she could not spill many details, but she revealed: “We have plans that really integrate her with our endeavors aligning with what she does and is very passionate about. Definitely a lot of exciting things ahead!"

With that, make sure to follow PlayTime’s official social channels to stay updated with what’s next for the community!

For more information, log on to PlayTime's Facebook, Instagram, and official website.

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