Some parents may have doubts about this, but "digital media does have positive effects as well" on children.
That's according to American Academy of Pediatrics or AAP.
Hence, from being so strict about its initial recommendation of not giving kids under two years any screen time, AAP is now pushing "healthy media diet."
This means that moms and dads should be involved in the online activities of their children.
Ryan Agoncillo and Judy Ann Santos, for example, have gadget rules at home.
Juday told PEP.ph (Philippine Entertainment Portal) in a previous interview, "Puwede silang mag-iPad only to research on something.
"Hindi puwedeng mag-games, hindi puwedeng mag-YouTube, nothing."
Matt Evans and wife Katrina select the YouTube channels that their three kids watch.
"May natututunan naman, e. Halimbawa yung mga ABC, numbers, nakaka-engganyo kasi," the Kapamilya actor said.
Camille Prats believes in exercising "control and discipline."
AAP agrees to this, but aside from limiting the time and regulating the content, it's best to "designate screen-free areas in the house such as bedrooms," including dining table.
Even some companies have done kid-friendly initiatives. The latest was HOOQ, Asia's pioneering video on-demand service, which recently partnered up with Nickelodeon, Kids Like US, Hasbro, Mattel, DHX, and Mo Media to add more kid-friendly titles to its movie catalog.
At the SP-HOOQ-tacular event held in Globe Iconic Store, Bonifacio Global City on October 21, Country Manager Jane Cruz-Walker said, "...we are expanding our library to have over 400 hours of kids' content over the next few weeks."
Dora the Explorer, Paw Patrol, Hi-5, iCarly, to name a few, will soon be available on HOOQ.
But it's still best to co-watch with your children, especially if they're toddler.
Some scenes may need the guidance of parents.
In a previous PEP interview, Bettina Carlos pointed out, "Some YouTube channels, yung accent, pronunciation, iba. Kailangan, i-monitor talaga"
AAP strongly advised, "Be a media mentor," and do not make any mobile device become your kid's yaya or tutor.