ABS-CBN Broadcasting Corporation bagged five Philippine Quill Awards while GMA Network received two honors during the event organized by the International Association of Business Communicators (IABC).
Last November 14, the 2008 Philippine Quill Awards was held at the Hyatt Hotel and Casino in Manila. The annual event organized by the IABC recognizes the outstanding achievements in communications management, skills, and creativity and has become the industry benchmark for world-class PR programs and productions.
The Kapuso Network earned two merit awards: one for "Christmas Shorts" in the Advertising category and another for "Seeding the Future: The 2007 GMA Network Annual Report" in the Publication category.
Jimwell Lopez and Butch Villanueva of GMA Marketing and Chit Arce, head of GMA Corporate Communications, accepted the awards during the ceremony.
"It's an honor to win this award because it's not an easy competition," says Chit in an interview with GMA-7's news program Saksi.
Meanwhile, The Kapamilya Network earned recognition for its successful PR programs, for Deal or No Deal Around the World-Philippines and its special event Dolphy at 80.
Aside from the two awards, ABS-CBN's employee communications program "Kapamilya Services," bagged an Award of Excellence in the Employee/Member Communication category for giving company employees and their families an easier time in obtaining NSO documents and passports.
Other programs entered by ABS-CBN Corporate Communications Division that won Awards of Merit include the company newsletter E-Frequency (Electronic Communication category) and ABS-CBN Foundation's advocacy project E-TV (Economic, Social and Environmental Development category).
E-Frequency is the weekly online employee publication of ABS-CBN that provides concise and up-to-date company news and information by e-mail, while E-TV translates school lessons into visually appealing programs such as "Sineskwela," "Math-tinik," "Hirayamanawari," and "Epol Apple," that can be used by teachers as reference in their daily class discussions.
Last year, ABS-CBN received six Philippine Quill Awards, including an excellence award for News and Current Affairs' election and citizen journalism campaign "Boto Mo, i-Patrol Mo," which won an Award of Excellence from the Gold Quill Awards in New York.
The International Association of Business Communicators (IABC) is an international resource of effective communication practice in various forms, such as public relations, employee, marketing and development communications, and crisis management.