NUTAM Ratings (December): Dyosa clinches primetime leadership

With Iisa Pa Lamang finally out of contention, the recently-concluded fantaserye Dyosa breezed its way to the summit of the primetime mountain, according to the latest Nationwide Urban TV Audience Measurement (NUTAM) figures for the month of December. The survey was conducted by AGB Nielsen Media Research Philippines.

Registering a total rating of 30.3 percent, Dyosa edged out TV Patrol World and Bea Alonzo's I Love Betty La Fea, which garnered a grade of 29.1 percent to secure third place. I Love Betty La Fea occupied fifth place in November, making its current showing far more impressive.

Heart Evangelista's first GMA-7 soap starrer, Luna Mystika, likewise proved its mettle by accumulating a rating of 27.8 percent, followed by Eva Fonda's 27.1 percent. Luna Mystika retained the same spot it held last November, though viewership figures were more impressive then by three percent.

Occupying the rest of the Top 10 are GMA-7's Gagambino, 24 Oras, Lalola, and Survivor Philippines, and ABS-CBN's Kapamilya Deal Or No Deal.

Despite narrowly escaping GMA-7's Una Kang Naging Akin's relentless pursuit, Willie Revillame's Wowowee still managed to pull off a victory in the weekday programs. For the month of December, the ABS-CBN noontime variety show raked in 20.6 percent against Una Kang Naging Akin's 20.5 grade.

Another Kapuso drama series, Saan Darating Ang Umaga?, hung on anew; this time collecting a 17.1 percent rating to stave off Eat Bulaga's 16.9. Ryan Agoncillo's Pieta cornered the fifth slot, followed by Pilipinas, Game KNB?, Daisy Siete, and La Traicion.

Two GMA-7 animation series, Street Fighter and Ghost Fighter, completed the list, gaining ratings of 13.9 and 13.2 respectively.

Filipino ring icon Manny Pacquiao's bout against legendary fighter Oscar dela Hoya generated the most number of ratings for the entire month. Dubbed as The Dream Match, the boxing spectacle staged last December 7 and shown in GMA-7 amassed a total of 46.0 percent, making perennial weekend daytime favorite Wowowee's rating of 20.9 pale in comparison.

The TV telecast of Metro Manila Film Festival past favorites, Enteng Kabisote 4 and Sakal, Sakali, Saklolo also made a strong impression with the former notching a rating of 19.5, while the Judy Ann Santos-Ryan Agoncillo film garnered 15.5 good enough for seventh place overall. These films were pitted by ABS-CBN against the Pcquiao-De La Hoya match.

For the weekend primetime contest, the country's longest-running drama anthology program Maalaala Mo Kaya secured first place, bolstered by its 29.3 percent rating. Korina Sanchez's Rated K came in at second with 27 percent, while The Singing Bee trailed closely behind with 26.1 percent.

Here are the Top 10 weekday and weekend programs for the month of December, based on a survey conducted by AGB Nielsen among NUTAM households:

Top Weekday Programs (Daytime)

1. Wowowee (ABS-CBN) - 20.6%
2. Una Kang Naging Akin (GMA-7) - 20.5%
3. Saan Darating Ang Umaga? (GMA-7) - 17.1%
4. Eat Bulaga! (GMA-7) - 16.9%
5. Pieta (ABS-CBN) - 16.7 %
6. Pilipinas Game KNB? (ABS-CBN) - 16.1%
7. Daisy Siete (GMA-7) - 15.1%
8. La Traicion (ABS-CBN) - 14.4%
9. Street Fighter (GMA-7) - 13.9%
10. Ghost Fighter (GMA-7) - 13.2%

Top Weekday Programs (Primetime)

1. Dyosa (ABS-CBN) - 30.3%
2. TV Patrol World (ABS-CBN) - 29.3%
3. I Love Betty La Fea (ABS-CBN) - 29.1%
4. Luna Mystika (GMA-7) - 27.8%
5. Eva Fonda (ABS-CBN) - 27.1%
6. Gagambino (GMA-7) - 26.1%
7. 24 Oras (GMA-7) - 25%
8. Lalola (GMA-7) - 23.2%
9. Survivor Philippines (GMA-7) - 22.5%
10. Kapamilya Deal or No Deal (ABS-CBN) - 21.6%

Top Weekend Programs (Daytime)

1. The Dream Match: De La Hoya vs. Pacquiao** (GMA-7) - 46%
2. Wowowee (ABS-CBN) - 20.9%
3. Enteng Kabisote 4: Okay Ka Fairy Ko... The Beginning of a Legend** (ABS-CBN) - 19.5%
4. Cinema FPJ Da King on ABS-CBN (ABS-CBN) 17.3%
5. Eat Bulaga! (GMA-7) - 16.9%
6. ASAP '08 (ABS-CBN) - 16.1%
7. Sakal, Sakali, Saklolo** (ABS-CBN) - 15.5%
8. Wish Ko Lang! (GMA-7) - 14.7%
9. Startalk (GMA-7) - 14.6%
10. Your Song (ABS-CBN) - 13.5%

Top Weekend Programs (Primetime)

1. Maalaala Mo Kaya (ABS-CBN) - 29.3%
2. Rated K (ABS-CBN) - 27%
3. The Singing Bee (ABS-CBN) - 26.1%
4. Komiks (ABS-CBN) - 26%
5. Bitoy's Funniest Videos (GMA-7) - 25.1%
6. Kapuso Mo, Jessica Soho (GMA-7) - 24%
7. Family Feud Celebrity Edition (GMA-7) - 23.7%
8. Kap's Amazing Stories (GMA-7) - 22.4%
9. Mel & Joey (GMA-7) - 21.8%
10. Goin' Bulilit (ABS-CBN) - 20.9%

** Special

Source: AGB Nielsen Media Research Philippines