Binatikos ng isang organisasyon ang cover pictorial ng Superstar na si Nora Aunor para sa October 2011 issue ng YES! Magazine kung saan may hawak na sigarilyo ang aktres.
Ayon sa Philippine Medical Association (PMA), isang organisasyon na sumusuporta sa "smoke-free Philippines," ang pictorial na ito ni Nora na may hawak na sigarilyo ay lumilikha ng masamang imahe sa mga artista ng bansa.
Saad ng running priest advocate na si Fr. Robert Reyes, isang PMA volunteer, "The Filipino reading public is not dumb... If you want to be popular again, be wholesome.
"Gusto n’yo ba gayahin ka namin? Ang trabaho n’yo is to inspire us, not to scandalize us."
Dagdag pa niya, "Nora, you are ill-advised. You think you are moving forward, it’s a step backwards."
Sa kabila ng pagbatikos na ito ay naninindigan naman ang editor-in-chief ng YES! na si Jo-Ann Maglipon sa cover pictorial ng Superstar.
Ayon sa statement na ipinalabas ni Maglipon sa media, ang naturang litrato ni Nora "best captures the iconic star as she is today."
Dagdag pa ng YES! editor-in-chief, "She speaks out now, against perceived hurts, about her sexuality, about her children. She also smokes.
"This new openness is her chosen expression of who she is today, and that is the reason I chose that photograph. It captures her.
"In a perfect world, we will not have anyone smoking or drinking or gambling or lying. Not just in magazines, but out there in the real world...
"But apart from being in an imperfect world, there is the very real concern with freedom of expression, which not even the most well-meaning advocates should trample on."
Nilinaw naman ni Maglipon na sinusuportahan ng YES! ang "smoke-free Philippines" campaign.
"YES! would also like to note that its cover does not in any way flout the no smoking campaign. I am all for that advocacy!
"I would not wish smoking on myself or any of the people I care for. It’s deadly," pahayag ni Maglipon.