Studio 23 goes off the air; ABS-CBN launches new sports channel

Magpapaalam na sa ere sa Biyernes, January 17, ang Studio 23 matapos ang lagpas sa labing-anim na taon nito sa broadcast industry. Papalitan ito ng bagong ABS-CBN Sports + Action, ang bagong sports channel ng Kapamilya network.


Matapos ang labing-anim na taon sa TV industry, tuluyan nang magpapaalam sa ere ngayong araw, January 17, ang Studio 23.

Papalitan ito ng ABS-CBN Sports + Action simula bukas, January 18.

Ang Studio 23 ang UHF channel ng ABS-CBN. Inilunsad ito noong October 1996.

Simula naman Sabado, ang ABS-CBN Sports + Action na ang free-TV sports channel ng Kapamilya network.

Kuwento ni March Ventoza, head ng Narrowcast group ng ABS-CBN, “Well, we started developing the concept almost a year… it took us almost a year to figure it out really well.

"And then we decided to launch it now… in January. So, our first broadcast will be on Saturday, January 18."

Nakausap ng PEP.ph (Philippine Entertainment Portal) si Ventoza sa launching ng bagong shows ng ABS-CBN Sports + Action kahapon, January 16, sa T.G.I. Friday’s, Glorietta 3, Makati.

Inusisa ng PEP kung bakit hindi nila ni-retain ang pangalang Studio 23.

Paliwanag niya, “Well, Studio 23 is a strong brand that’s associated more with entertainment than with sports.

“In the old programming grid, Studio 23… we only had about… the reverse, e, siguro 30 percent sports lang.

"This time around, we’re shifting the other way, and really to put a stamp of our commitment... we’re here to put the ABS-CBN name now forward."

FULL-SPORTS CHANNEL. Mula sa pagiging alternative station pagdating sa entertainment, magiging full-sports channel na ang bagong bihis na network.

Saad ni Ventoza, “I think our commitment to sports has always been there, that is very clear.

"We decided on a full sports channel when we figured that there’s a lot more to present to the audience.

“Medyo, sa totoo lang, if you look back siguro… mga eight, ten years, medyo manipis ang offering e.

"True enough, siyempre ang PBA [Philippine Basketball Association], di ba?

"And then we were able to build UAAP [University Athletic Association of the Philippines].

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“Now that we’ve been able to prove that and also prove it with the Azkals, we now believe that it is time for us to continue with that development.”

Dagdag pa niya, “To date, I think we can confidently say, we have three success stories.

"The UAAP, which includes basketball, volleyball.

“The Philippine Azkals and the popularity of football, which started with our airing of the World Cup and then with the Azkals.

"And finally, boxing, with the ALA Boxing, developing the grassroots, and then, of course, promoting Nonito Donaire’s fights.”

May 20 percent daw naman na entertainment ang istasyon at 10 percent news.

Kabilang sa mga ito ay ang pagpapalabas ng mga pelikula ng yumaong King of Philippine Movies na si Fernando Poe, Jr. via FPJ: Hari ng Aksyon; sports show ni TJ Manotoc na The Score; at ang News+ (News Plus) ni Anthony Taberna.

Sasamahan si Anthony ng sexy star na si Jef Gaitan para naman sa entertainment news.


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